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PART ONE ELEMENTS OF THE TAILORED DESIGN METHOD 1 Introduction to Tailored Design 3 2 Writing Questions 32 3 Constructing the Questionnaire 79 4 Survey Implementation 149 5 Reduction of Coverage and Sampling Errors 194 PiaRT wo TAILORING T THE SURVEY SITUATION 6 Mixed-Mode Surveys 27 "7 Alternative Questionnaire Deliery: In Person to Groups, and through Publications 245 8 When Timing Is Critical: Diary, Customer Satisfaction, and lection Forecast Surveys 263 9 Household and Ind iidual Person Surveys by Government 288 o0 Surveys of Businesses and Other Organizations 323 11 internet and Interactie Voice Response Surveys 352 12 Optical Scanning and Imaging, and the Future of Self-Administered Surveys 413