Table of contents for Doing research projects in marketing, management and consumer research / Chris Hackley.


Bibliographic record and links to related information available from the Library of Congress catalog
Note: Electronic data is machine generated. May be incomplete or contain other coding.


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1 Interpretive perspectives and the independent research
project                                                     3
2 Choosing the topic                                          26
3 'Writing up' the research project                           48
4 Gathering qualitative data for interpretation               70
5 Major themes and concepts of interpretive research          90
6 Phenomenology                                              111
7 Ethnography                                                127
8 Critical research and critical discourse analysis          142
9 Semiotics in marketing and consumer research               161
10 Other approaches: literary theory and narrative analysis,
feminism and gender studies, postmodernism and
poststructuralism                                         177



Library of Congress subject headings for this publication: Management Research, Marketing research, Consumers Research