Table of contents for Food is love : food advertising and gender roles in modern America / Katherine J. Parkin.


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Introduction   1
1. Advertisers and Their Paradigm: Women as Consumers  12
2. Love, Fear, and Freedom: Selling Traditional Gender Roles  30
3. Women's Power to Make Us: Cooking Up a Family's Identity  79
4. Authority and Entitlement: Men in Food Advertising  125
5. Health, Beauty, and Sexuality: A Woman's Responsibility  159
6. A Mother's Love: Children and Food Advertising  193
Epilogue   222



Library of Congress subject headings for this publication: Sex role in advertising United States History, Advertising Food United States History, Women consumers United States History, Women in advertising United States History, Men in advertising United States History