Table of contents for Brides, Inc. : American weddings and the business of tradition / Vicki Howard.


Bibliographic record and links to related information available from the Library of Congress catalog
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ONE The Evil of Elaborate and Showy Weddings 9
Swo   Rings and the Birth of a Tradition 33
THREE Bridal Magazines and the Creation of a Market 71
F OUa Department Stores and Consumer Rites 98
Fiv   Bridal Consultants, the Fashion Industry.
and the Business of Tradition 141
s    Catering to the Bride: The Rise of
Commercial Wedding Venues 178
Epilogue: Wedding Tradition at the
Turn of the Twenty-First Century 220



Library of Congress subject headings for this publication: Wedding supplies and services industry United States, Bridal shops United States, Weddings Economic aspects United States