Table of contents for Your first business plan : a simple question-and-answer format designed to help you write your own plan / Joseph Covello and Brian Hazelgren.


Bibliographic record and links to related information available from the Library of Congress catalog
Note: Electronic data is machine generated. May be incomplete or contain other coding.


Counter
Powerful Guidlines to
Writing Your Frst Business Pl an .  ...  ....        .
SA few  facts about business planning  .  ..  . .  . .  ...     2
SConsider a star tip's impact on your life
S The uts and bolts of a business plan .         . . .     .   4
* Focus on your Unique Selling Proposition (USP) .....  ..  ...  15
The    Fi rst  Pages  ..........................  ...... . 17
*  C ov  er  sh eet  .  ..... ...... ...........................  .  .. ...   1 8
*  Table  of  contents  .  .............. ........................ .   20
S Executive  sumi m arv  ..  ...........  ....  ...  .. .  .. . ..... ..  20
General Company De cripton             ..23
S Context  of your  business  ..........  .  .........................  24
Profile of your business                     ... 25
*  Profile of your specific market ... .    .............    26
S Anticipated chailenges and planned responses ...  .    .   . 27
Present Si tation     .    ..            ..           33
* Give a snapshot of your situation .....  . .... .  ....      34
* Calculate your Quick Ratio                                .  37
O   b ectives  Section  ...............  .. .............  39
* Understand what you want and need to accoamplish ..  ........  40
*  Record  your objectives.       .  .  ......................... . 43
Product/Service  Sect on  ...................... .....  45
"* Description of your product or service. .  .......  .. . . . .  ... 46
* Added value ...                                               7
STests and approvals .                                         48
SProduct or servic life cycle                            .     48
*  adem arks  and  copyrights .....................................  49
7Market Analys is                           ........    . 5
9 Do your homework  .. ..  ...  .  ..    ..... .   ...  ...    . 52
" Market strengths and w eakneesses ..  ....... .  . .   .       53
"Customer profile                 ....                         54
SCom petition  ......................    .            .        . 55
Marketing and Saes Strategies.                           59
- Build a great marketing plan . .    .    ....                 60
Selling  tactics ........... 62
SFlaunt your Unique Selling Proposition .. ...
SEstablish marketing objectives .....  ..  ... . .  . ..... .   66
* Establish advertising and promotion concepts .  . ......... . . .(
M         ..anagement Section  . ..          . ..       69
SChart your form al organization  . ............. . . .  .. ......... .  70
* Incorporate your management team ..  .  ... .   . .. .  . ......  74
SPeople and talent requirements . .  .... .. ... ..   ...    -7
* Compensation    .. 78
SDirectors  .  .  . .......................   .   ..............  78
Financia          Proj ections  .  . ........... ............. .  79
" More than just dollars and cents   . .  .  .. .  .   ...   .  .. .  80
"* Your financial management tool ..........                   . 8
SDetermining your numbers . .    ....... 8
SFinancial projections . .. .     ... ..    . .  .          .   82
* Implementation schedule . .. 83
"* Statement of resource needs . .    .  .   .  .  .. ....  . .  .  84
C PExecutive Summary ........             ... ............. 87
" First com es last...................... .......... ........... .  8
o  G ive  an  overview  . .  ...................................  .  .. .  8
* Your statement of purpose ....                               . 88
* Your mission statement .. ......                  .   ...     8
S The market, your customers, and your product or service ... ..  89
CHAPTE    Appendix Section 3  ......        .... . .  . ..      , 93
*  Substantiate  your claim s . ...  ,  .  .  .............   .  .  ........ . 9
S Keep  it  all organized . . .. ............................. .  .  .  .....  94
Sampe Business Pan: Home Imprvemen                    in.. .... 97



Library of Congress subject headings for this publication: New business enterprises Planning, Business planning, Small business Planning