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Powerful Guidlines to Writing Your Frst Business Pl an . ... .... . SA few facts about business planning . .. . . . . ... 2 SConsider a star tip's impact on your life S The uts and bolts of a business plan . . . . . 4 * Focus on your Unique Selling Proposition (USP) ..... .. ... 15 The Fi rst Pages .......................... ...... . 17 * C ov er sh eet . ..... ...... ........................... . .. ... 1 8 * Table of contents . .............. ........................ . 20 S Executive sumi m arv .. ........... .... ... .. . .. . ..... .. 20 General Company De cripton ..23 S Context of your business .......... . ......................... 24 Profile of your business ... 25 * Profile of your specific market ... . ............. 26 S Anticipated chailenges and planned responses ... . . . 27 Present Si tation . .. .. 33 * Give a snapshot of your situation ..... . .... . .... 34 * Calculate your Quick Ratio . 37 O b ectives Section ............... .. ............. 39 * Understand what you want and need to accoamplish .. ........ 40 * Record your objectives. . . ......................... . 43 Product/Service Sect on ...................... ..... 45 "* Description of your product or service. . ....... .. . . . . ... 46 * Added value ... 7 STests and approvals . 48 SProduct or servic life cycle . 48 * adem arks and copyrights ..................................... 49 7Market Analys is ........ . 5 9 Do your homework .. .. ... . .. ..... . ... ... . 52 " Market strengths and w eakneesses .. ....... . . . . 53 "Customer profile .... 54 SCom petition ...................... . . . 55 Marketing and Saes Strategies. 59 - Build a great marketing plan . . . .... 60 Selling tactics ........... 62 SFlaunt your Unique Selling Proposition .. ... SEstablish marketing objectives ..... .. ... . . . ..... . 66 * Establish advertising and promotion concepts . . ......... . . .( M ..anagement Section . .. . .. 69 SChart your form al organization . ............. . . . .. ......... . 70 * Incorporate your management team .. . ... . . .. . . ...... 74 SPeople and talent requirements . . .... .. ... .. ... -7 * Compensation .. 78 SDirectors . . . ....................... . .............. 78 Financia Proj ections . . ........... ............. . 79 " More than just dollars and cents . . . .. . . ... . .. . 80 "* Your financial management tool .......... . 8 SDetermining your numbers . . ....... 8 SFinancial projections . .. . ... .. . . . . 82 * Implementation schedule . .. 83 "* Statement of resource needs . . . . . . .. .... . . . 84 C PExecutive Summary ........ ... ............. 87 " First com es last...................... .......... ........... . 8 o G ive an overview . . ................................... . .. . 8 * Your statement of purpose .... . 88 * Your mission statement .. ...... . ... 8 S The market, your customers, and your product or service ... .. 89 CHAPTE Appendix Section 3 ...... .... . . . .. , 93 * Substantiate your claim s . ... , . . ............. . . ........ . 9 S Keep it all organized . . .. ............................. . . . ..... 94 Sampe Business Pan: Home Imprvemen in.. .... 97