Table of contents for Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.


Bibliographic record and links to related information available from the Library of Congress catalog
Note: Electronic data is machine generated. May be incomplete or contain other coding.


Counter
Part I: Introduction                                                       1
1 Overview                                                             3
2 Marketing strategy: analysis and perspectives                       30

Part II: Where are we now?                                               63
3 Environmental and internal analysis: market information and intelligence  65

Part III: Where do we want to be?                                       101
4 Strategic marketing decisions and choices                          103
5 Segmentation, targeting, and positioning strategies                143
6 Relationship strategies                                            177

Part IV: How will we get there?                                        207
7 Product innovation and development strategies                      209
8 Branding strategies                                                238
9 Service marketing strategies                                       265
10 Pricing and distribution strategies                                300
11 Marketing communications strategies                                333
12 E-marketing strategies                                             366

Part V: Did we get there?                                               395
13 Strategy implementation and control                                397

Part VI: Conclusion                                                     431
14 Social marketing and corporate social responsibility               433



Library of Congress subject headings for this publication: Marketing Decision making, Marketing Management