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PREFACE About the Second Edition vi FOREWORD By Roger Black xii INTRODUCTION Read me first 2 Throat clearing and disclaimers GUIDING PRINCIPLES CHAPTER 1 Don't make me think! 10 Krug's First Law of Usability CHAPTER 2 How we really use the Web 20 Scanning, satisficing, and muddling through CHAPTER 3 Billboard Design ioi 30 Designing pages for scanning, not reading CHAPTER 4 Animal, vegetable, or mineral? 40 Why users like mindless choices CHAPTER 5 Omit rdtO4esWwords 44 The art of not writing for the Web THINGS YOU NEED TO GET RIGHT CHAPTER 6 Street signs and Breadcrumbs 50 Designing navigation CHAPTER 7 The first step in recovery is admitting that 94 the Home page is beyond your control Designing the Home page MAKING SURE YOU GOT THEM RIGHT CHAPTER 8 "The Farmer and the Cowman 122 Should Be Friends" Why most Web design team arguments about usability are a waste of time, and how to avoid them CHAPTER 9 Usability testing on 1o cents a day 130 Why user testing-done simply enough-is the cure for all your site's ills LARGER CONCERNS AND OUTSIDE INFLUENCES CHAPTER 10 Usability as common courtesy 16o Why your Web site should be a mensch CHAPTER 11 Accessibility, Cascading Style Sheets, and you 168 Just when you think you're done, a cat floats by with buttered toast strapped to its back CHAPTER 12 Help! My boss wants me to . 18o When bad design decisions happen to good people Recommended reading 186 Acknowledgments 192 Index 198