Table of contents for The search : the inside story of how Google and its rivals changed everything / John Battelle

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1. The Database of Intentions                         1
2. Who, What, Where, Why, When, and How (Much)       19
3. Search Before Google                               3
4. Google Is Born                                     65
. A Billion Dollars, One Nickel at a Time:
The Internet Gets a New Business Model             25
6. Google 2000-2004: Zero to $3 Billion in Five Years  123
7. The Search Economy                                15
8. Search, Privacy, Government, and Evil             189
2. Google Goes Public                                211
10. Google Today, Google Tomorrow                    229
11. Perfect Search                                   251