Table of contents for Counting on communcation : the Uganda nutrition and early childhood development project / Celilia Canañero-Verzosa.

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Introduction  ..............................................................  1
Designing Strategic Communication for Behavior Change ...................... 2
Link Communication Objectives to Outcomes................................. 4
Understand Target Audiences Through Research ............................. 4
Map the Road to Behavior Change ........................................... 7
Define Operationally-linked Communication Activities ..................... 10
Influencing Project Outcomes Through Strategic Communication ............... 13
Critical Success Factors  .................................................... 21
Policy and Operational Implications ..................... ................ . 23
APPENDIXES
A. Formative Research Findings: Implications
for Communication Strategy ............................................ 27
B. Stages of Behavior Change Communication ............................... 31
C. NECDP Management Decision Matrix .........................     ...... 33
Bibliography  .........    ...... ................ ... .......... .............41