Table of contents for McQuail's mass communication theory / Denis McQuail.


Bibliographic record and links to related information available from the Library of Congress catalog
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PART I PRELIMINARIES                                   1
1 Introduction to the Book                            3
2 The Rise of Mass Media                             23
PART II THEORIES                                      47
3 Concepts and Models for Mass Communication         49
4 Theory of Media and Theory of Society              77
5 Mass Communication and Culture                    111
6 New Media - New Theory?                           135
7 Normative Theory of Media and Society             161
PART III STRUCTURES                                  189
8 Media Structure and Performance:
Principles and Accountability                    191
9 Media Economics and Governance                    217
10 Global Mass Communication                         245
PART IV  ORGANIZATIONS                               273
11 The Media Organization: Pressures and Demands     275
12 The Production of Media Culture                   307
PART V  CONTENT                                      337
13 Media Content: Issues, Concepts and Methods of Analysis  339
14 Media Genres and Texts                            369
"PART VI AUDIENCES                                  393
15 Audience Theory and Research Traditions          395
16 Audience Formation and Experience                419
"PART VII EFFECTS                                   453
17 Processes and Models of Media Effects            455
18 Social-Cultural Effects                          479
19 News, Public Opinion and Political Communication  503
EPILOGUE                                            535
20 The Future of Mass Communication                 537



Library of Congress subject headings for this publication: Mass media