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1. The Retail Zone to Supermarkets, Showrooms 12 and Malls Financial Institutions Medical Professionals 25 2. The Event Zone :3 Music Concerts 31 Motivational Seminars 42 Mass Meetings 5o Crowd Influence Toolkit Stadiums and Sport 62 3. The Media Zone 70 Television 72 How They Choose Your News 74 Newspapers 82 Understanding the Message 8s, Factory Journalism g8 Other Media 9o Public Relations 94 Opinion Engineer's Tool Kit 98 How to Detect Propaganda 104 Schools to6 4. The Personal Zone Io Friendships n12 Influentials 114 On the Street 122 Undercover Marketing 1 3 Children and Families 132 The New Chain of Command 135 Cults and Their Tactics 138 The Radlians 142 Is It a Cult? 144 5. The Virtual Zone 148 Your Virtual Identity 1o The Electronic Leash 156 Web Browsers 162 Email and Messaging 170 Computer Games 174 Appendix: Mind Changing Patents 178