Table of contents for We know what you want : how they change your mind / Martin Howard.


Bibliographic record and links to related information available from the Library of Congress catalog
Note: Electronic data is machine generated. May be incomplete or contain other coding.


Counter
1. The Retail Zone             to
Supermarkets, Showrooms        12
and Malls
Financial Institutions
Medical Professionals          25
2. The Event Zone             :3
Music Concerts                31
Motivational Seminars          42
Mass Meetings                  5o
Crowd Influence Toolkit
Stadiums and Sport             62
3. The Media Zone              70
Television                     72
How They Choose Your News      74
Newspapers                     82
Understanding the Message      8s,
Factory Journalism            g8
Other Media                    9o
Public Relations               94
Opinion Engineer's Tool Kit    98
How to Detect Propaganda      104
Schools                       to6
4. The Personal Zone       Io
Friendships                n12
Influentials              114
On the Street             122
Undercover Marketing      1 3
Children and Families     132
The New Chain of Command  135
Cults and Their Tactics   138
The Radlians              142
Is It a Cult?             144
5. The Virtual Zone       148
Your Virtual Identity     1o
The Electronic Leash      156
Web Browsers              162
Email and Messaging       170
Computer Games            174
Appendix:
Mind Changing Patents     178



Library of Congress subject headings for this publication: Subliminal advertising Case studies, Subliminal projection Case studies, Persuasion (Psychology) Case studies, Manipulative behavior Case studies, Mass media Influence Case studies, Marketing Psychological aspects Case studies