Table of contents for Hunter or hunted? : technology, innovation, and competitive stragegy / Dave Rochlin.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Electronic data is machine generated. May be incomplete or contain other coding.


Counter




Chapter 1    Risk and Behavioral Patterns Among
Startups and Incumbents                       17
Why Size Matters                              17
Behavioral Patterns                           18
The Winner's Curse                            23
The Risk-Tolerant Nature of Startups          27
RANDY KOMISAR ON THE CONTRAST BETWEEN STARTUPS
AND INCUMBENTS                            31
The Power of Complementary Assets in Technology
Adoption and Organizational Viability         32
Strategy Based on Core Strengths              38
Chapter Summary                               43

Chapter 2    Technology Value and Delivery Systems        45
Beyond a Better Mousetrap                     45
Product Completeness and Modularity           47
The Technology Stack                          48
Adopting a Layer-Based Platform Strategy      54



Modular Evolution and Stack Reintegration       61
Layer Encroachment                              62
Layer Substitution and Platform Shifts          64
PETER MICCICHE ON MODULARITYAND TECHNOLOGY
STACKS                                      66
Stack Implications for Technology Buyers        67
Chapter Summary                                 69

Chapter 3    Market Definition and Disruption               71
Gauging the Impact of Emerging Technology       71
Identifying Points of Leverage                  72
LISE BUYER ON THE POINT OF PAIN                75
Identifying Levers of Innovation: The Classic Five
Forces Model (Plus One)                     76
Beyond the Static-Defining Market Spaces Dynamically
Using the Three-Dimensional Model of Market and
Business Definition                             82
Evaluating the Potential Impact of Changes on the
Technology Axis                                 86
Assessing Problem Size: Matching Reaction to
Threat/Opportunity                              89
The Role of Uncertainty in Innovation-Signal versus
Noise                                           94
Chapter Summary                                 97

Chapter 4    An Introduction toTechnology Life
Cycles andTheir Drivers                       101
The Influence of Timing                        101
Distinguishing Discontinuous from Incremental
Change                                         104
Behavior, Technology Diffusion, and Adoption   105
The Role of Venture Capital in Industry Evolution  110
The Drivers of Venture Capital Investment      115
Corporate Venturing                            117
JIM SAYRE ON CORPORATE VENTURING               120
Chapter Summary                                121

Chapter 5    Innovators and Imitators                      123
Who's on First?                                123
First-Mover Advantage                          124



CYNTHIA ROBBINS-ROTH ON PATENTS, IP, AND
INNOVATORS                                128
Accelerating Diffusion                        129
Technology S Curves                           134
Pricing and Demand for First Movers           135
Artificial Demand and Hype Cycles             139
Imitation and the Industry Life Cycle         141
Winning the Wrong Game                        147
Chapter Summary                               148

Chapter 6    Technology Enablers and Horizontal
Supply                                       149
Thinking Horizontally                         149
What Is Enabling Technology?                  150
Design Competition, the Era of Ferment, and
the Rise of Dominant Design                   155
The S Curve and the Tornado                   157
JIM BARTON ON TIVOLUTION AND COMPETITION      159
Can an Innovator Become a Toolmaker?          161
Second-Generation Threats                     163
Decomposition and Modularity                  165
Price Pressure and Cost Competition           168
Chapter Summary                               169

Chapter 7    Incumbent Adoption and Influence             171
Watching for Change                           171
A Matter of Choice                            172
Handling Uncertainty                          177
Incumbent Adoption and Bandwagon Pressure     180
Playing Favorites: Industry Shakeout          181
Consolidation Opportunities and Errors        184
ADAM FEIN ON INDUSTRY SHAKEOUTS AND LIFE CYCLE
LESSONS FROM ONLINE EXCHANGES             186
Implications of Change for Small Incumbents   188
Finding a Niche                               189
Pure Research                                 190
Entering the Era of Incremental Change        191
Predicting a Jump in S Curves                 192
Ambidextrous Organizations                    196
Chapter Summary                               198



Chapter 8    Paths to Competitive Success                   203
"Talk to the Hand": Is Competition Inevitable?  203
The Quest for Competitive Advantage            204
Outperforming                                  204
Uniqueness                                     209
MICHAEL SCHRAGE ON COMPETING ON TECHNOLOGY
CAPABILITY                                 212
Sustainability                                 215
Is Competitive Advantage Necessary for Success?  218
Outperform or Outlive                          218
Chapter Summary                                220

Chapter 9    Technology and Traditional Sources of
Competitive Advantage                         223
Lemonade with a Twist                          223
Cost-Based Strategies and the Role of Technology  224
CATHY BENKO ON TECHNOLOGYAND COMPETITIVENESS   235
Differentiation-Based Strategies and the Role of
Technology                                     236
Choosing a Narrow or Broad Customer Target     241
Pursuing Low Cost and Differentiation          242
Chapter Summary                                244

Chapter 10   Technology-Specific Sources of
Competitive Advantage                         245
A Triumph of Habit                             245
Network Effects                                247
Value Networks and Complements                 255
Compatibility and Standards                    256
Lock-In and Switching Costs                    259
Platform Efficiencies                          263
ANNABELLE GAWER ON PLATFORM LEVERAGE           266
Installed Base Leverage                        269
Chapter Summary                                272
Endnotes                                                    275
Glossary                                                    288
Index                                                       295





Library of Congress Subject Headings for this publication: Competition, Technological innovations Management, Technological innovations Economic aspects, Technology Economic aspects, Strategic planning, Industrial management