Table of contents for The perfect business plan made simple / William R. Lasher.

Bibliographic record and links to related information available from the Library of Congress catalog. Note: Electronic data is machine generated. May be incomplete or contain other coding.




Chapter 1:   What Is a Business Plan? An Overview  3
             Components and Structure    3
             A Generic Outline    3
             Some Important Ideas to Keep in Mind  4

Chapter 2:   Why Do We Need a Business Plan?   7
             The Value of Business Plans and Planning  7
             The Broad Business Planning Process  8
             Relating the Small Business Plan to the Broad Planning Process  11

Chapter 3:   The Perfect (Successful) Business Plan and the Target Audience Principle  13
             Focusing on the Plan as a Sales Tool  13
             The Target Audience Principle   13
             Target Audiences    14
             New Ventures and Venture Capitalists   14
             Lenders-Usually Banks      16
             Corporate Business Planning    19
             Other Important Issues    20

Chapter 4:   In Pursuit of Money: More on Getting Financed 21
             Debt      21
             Equity     23
             Hybrid Investments     24
             Sources of Financing and How to Deal with Them  24
             Banks      25
             Venture Capital    29
             Other Sources of Money     29
             How Financial People Will Read Your Plan   30



Chapter 5:   The Executive Summary and Statements of Mission and Strategy  33
             The Executive Summary      33
             Statements of Mission and Strategy  34
             The Mission      35
             Strategy     38
             Mission and Strategy in the Business Plan   43

Chapter 6:   The Entrepreneur and the Management Team   44
             The Importance of the People  44
             How to Write the Management Section   46
             Organization and Responsibilities  49
             The Staffing Plan  51

Chapter 7:    Marketing and Sales: The Revenue Forecast-The Basis for All Planning 54
             The Importance of the Marketing Section to the Audience   54
             How to Write the Marketing and Sales Section  56
             Marketing Plan/Strategy  63
             The Sales Plan     65
             The Importance of Forecasting Product Mix  67
             The Commission Plan       69
             Accuracy and Detail-Too Much and Too Little  71
             Selecting Your Location  75

Chapter 8:    Operations: Production, Equipment, and Research  79
              Requirements of Different Businesses   79
              How to Write the Operations Section  81

Chapter 9:    Special Considerations for a Service Business 89
              Introduction     89
              Pricing a Service   89
              Other Factors to Consider  92
              Service Contracts vs. Time and Materials  93

Chapter 10:  Break-Even Analysis  95
              Fixed and Variable Costs  95
              Break-Even Diagrams      96


             Calculating Break Even    97
             Using Break-Even Analysis-A Retail Location   97
             Writing Up the Break-Even Analysis in a Business Plan 98
             Extending Break Even to Include Profit and Return on Investment 99

Chapter 11: Planning Legal Form and Ownership  100
             Basic Legal Forms     100
             Proprietorship and Corporate Forms-Basic Differences  101
             Hybrid Forms: S-Type Corporations and LLCs-The Best of Both Worlds?   105
             Partnerships     106
             Special Forms     107
             Issues Between Owners      108
             Strategy for Minimizing the Effect of Disputes Among Owners  110
             Buy-Sell Agreements     111

Chapter 12:  What Planners Should Know About E-Commerce      114
             What Is E-Commerce?       114
             E-Commerce and Business Planning      114
             Distinguishing Issues in E-Commerce    116
             Business Setup     116
             Attracting and Servicing Customers   117
             Payment       118
             Security in E-Commerce     120
             Order Filling and Returns  121

Chapter 13:  Contingency Plans: What to Do If Things Don't Go According to Plan 123
             Recognizing a Miss     123
             Contingency Planning      126
             Action Plans     126
             Prompt Implementation       127
             The Presentation of Contingency Thinking  128


Chapter 14:  A Short Course in Finance for Nonfinancial Planners 131
             What Are Financial Statements?    131
             The Income Statement      135


             The Balance Sheet     138
             Assets     139
             Liabilities    144
             Working Capital      147
             Capital: Long-Term Debt and Equity  149
             The Cash Flow Statement      151
             A Business Cash Flow     154
             Ratio Analysis     156
             Common Size Statements       157
             Ratios     158
             Cost Accounting      160

Chapter 15:   How to Make Financial Projections for Your Business 163
             The Role of Financial Forecasts in the Business Plan 163
             The Financial Planning Process  164
             Example: A Small Manufacturing Start-Up  166


Appendix A:   A Self-Test to See If You're Cut Out to Be in Small Business  179

Appendix B:   The Pros and Cons of Buying an Existing Business 185

Appendix C:   What About a Franchise?    189

Appendix D:   The Small Business Administration (SBA)  194

Appendix E:   Sample Business Plans    197

Glossary     273

References     283

Index     285


Library of Congress Subject Headings for this publication: New business enterprises Planning, New business enterprises Finance, Proposal writing in business