Table of contents for Japanese multinationals in Europe : a comparison of the automobile and pharmaceutical industries / Ken-ichi Ando.


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List of Figures                                                    vii
List of Tables                                                     viii
Acknowledgements                                                    ix

1    Introduction                                               1
     1.1 Japanese FDI                                          1
     1.2 European integration                                 3
     1.3 Interface between Japanese FDI and European integration  4
     1.4  Central themes                                       6

2    Literature Survey                                          8
    2.1 Introduction                                           8
    2.2  The location of MNEs under regional economic integration  8
    2.3  The entry mode in the sequential process of
         interationalisation                                        13
    2.4  Pan-European management                                    18
    2.5   Key questions                                            22

3    Methodology                                                   26
     3.1 Introduction                                              26
     3.2  Comparison of the case studies of two industries    26
     3.3  Selection of the companies analysed                      29
     3.4  Data and information                                     31

4    Preliminary Comparison between Automobile and Pharmaceutical
     Industries                                                     35
     4.1 Introduction                                               35
     4.2  General character of the industries                       35
     4.3  EU market of the automobile and the pharmaceutical sectors 42
     4.4 Japanese automobile and pharmaceutical MNEs           50

5    Locational Pattern of European Subsidiaries                    60
     5.1 Introduction                                               60
     5.2  Location of Japanese automobile and pharmaceutical MNEs   61





     5.3 Implications for the previous literature                    87
     5.4  Conclusion                                                 90

6    Entry Mode into Europe                                          93
     6.1 Introduction                                                93
     6.2  Entry of Japanese MNEs in a time series                    94
     6.3  Determinant factors for entry                              110
     6.4 Implications for the previous literature                    124
     6.5  Conclusion                                                 126

7    Pan-European Management                                         128
     7.1 Introduction                                                128
     7.2  Establishment and overall situation of the EHQ     129
     7.3  EHQ management of European business                        137
     7.4  Problems and solutions                                     155
     7.5 Implications for the previous literature                    160
     7.6  Conclusion                                                 162

8    Conclusion                                                      164
     8.1 Introduction                                                164
     8.2  Summary of findings                                        164
     8.3 Implications                                                167
     8.4  Future research directions                                 170

Bibliography                                                         173
Index                                                                194





Library of Congress Subject Headings for this publication: International business enterprises Japan, Corporations, Japanese European Union countries, Automobile industry and trade European Union countries, Pharmaceutical industry European Union countries