Table of contents for The moral media : how journalists reason about ethics / Lee Wilkins, Renita Coleman.

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     Preface                                               xi

PART I: UNDERTAN JOURNALISTS'
             RESPONSES TO MORAL QUESTIONS

 1   Moral Development Theory A Hstorical Approach     3
       Its Beguinns and Its Link to Moral Philosophy 3
       The Central Contribution ofLawrence Kohlberg  7
       How to Influence a Critic 10
       Contemporarys: Imprtnt Issues for Reflection  14
       The Present Effort: The Research Questions 17

 2   Methods: Multiple Approaches to Asking Questions      19
       The Survey: Borrowing and Expandingon the Psychological
         Tradition 19
       Deciding Whom to Study 23
       Putting on the Pressure: The Need for Experiments 28
       A Word About Race 30

 3   Context and Results: The Defining Issues Test         32
       Theoretically Informed Application 32
       Journalists' Ethical Reasoning 37
       Conclusions: How to Build Better Journalists 44

 4   Moral Development: In Their Own Words                 46
       Thinking About Hidden Cameras: Legality Role,
          and Ends 46




       Seeing Connections: Children, Emotion, andJournalisc
          Ends 56
       Stakeholders Move to the Foreground of Thought 59
       Univeal Principles Combine in Thinking  64


PART II: T SHETRUGGLE TO THINK
     DEEPLY-PICTURES, DECEPTION, AND PERSUASION

 5  What's a Picture Worth When it Comes to Ethical          69
        Reasoning?
        Pictures are Powerful for Multiple Reasons 70
        The Effct of Pictures and Emotion 72
        Photos, xper  iens, and Their Resuts 73
        Pictures and Stakeholders: Moral weight for the Subjects
          of News Accounts 76
        Emotional Reponse Doesn't Necessarily Boost Ethical
          Thinking  78
        The Theoretical Iplations: Pitures Can Aid Ethical
          Thinking 81

 6  Ethical Reasonig and the Color Bind                      82
        The Origins of Stereotypes 83
        Stereotyping Happens Automatically 84
        Race inOther Kinds of Reasoning 85
        The Issue of Social Issues 86
        The Studys Design 87
        The Results: Race Matters 88

 7  The Ethis of Journalistic Decepton                       92
        by Seow Ting Lee
        Definitions and Philosophical Approaches 92
        What is Jouralistic Deception? 95
        What Journalists Say About Deception 98
        Assessment of Jouraltic Deception 99
        Issues in Context: Responses to Scenarios 100
        Education, Ombudsmen, and Codes of Ethics:
          A Lost Cause? 112




 8    Advertising Practitionersespo     The News            114
       Is Not Good
       by Anne Cunningham
       Ethics in Advertiing:Past Research 115
       Study Design: The Advertiing Variation 117
       Who the Respondents Were and What They Said 118
       What Does This Mean for the Industry? 122

PART III: IMPICATIONS FOR TEACHERS,
              SCHOLARS, AND PR1EONALS

 9   TeachingJournalists About Ethics: What This Study     127
       Suggests
       Is It utile? 127
       But What Should Be Tauht? 129
       And Why Does it Matter? 131

10   Theory: A Moving Taget                                133
       Interdiscplinary Wor Tnking Through Implications
          at the Discipline's Edge 133
       The Implications of Visuals: A New Tool for Moral
          Thinking 133
       The Implications for Professional Journalists: Moral Thinking
          Happens 135
       The Impications for Philosophy: Multiple Universal Principles
          and Differential Moral Weight 139

     Appendix                                              143

     References                                            149

     Author Index                                          159

     Subject Index                                         163