Table of contents for Understanding Wall Street / Jeffrey B. Little and Lucien Rhodes.


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Understanding Wall Street - 4th Edition

Table of Contents

What is a Share of Stock?                                               1

... how a company is organized ... the meaning of profits and dividends ... how stock
prices are determined.

Wall Street - How it Works                                                     13

... a pictorial and narrative description of Wall Street's colorful history... the role of the
investment banker... an explanation of listed and over-the-counter trading.

Analyzing Your Company                                                         35

... how to identify the best companies and interpret their financial statements . . using
the reinvestment rate ... calculating financial ratios ... other highlights of security
analysis.

Reading the Financial Pages                                                    53

... the history and calculations of the Dow Jones Averages ... how to read the stock
tables, earnings reports, stock split announcements, and other important news items.

Investing and Trading                                                          73

... finding a stockbroker or investment advisor... opening a brokerage account...
setting investment objectives ... understanding the margin account... how to make
money in a bear market... investment clubs ... selecting mutual funds.

Growth Stocks                                                                 103

... the meaning of "the growth stock theory" of investing ... how companies grow ...
identifying growth companies ... a guide on how much to pay for growth stocks.

Manias, Fads, and Panics                                                      125

... recognizing investment bubbles... examples and the pitfalls of emotional investing...
the stock market crashes of 1929 and 1987 ... the recent dot-com bubble.

Bonds, Preferred Stocks and the Money Market                                  147

... an explanation of bonds and the bond tables ... calculating "yield to maturity"...
investing in convertible bonds... tax advantages of municipal bonds ... understanding
the Federal Reserve ... the use of T-bills and other money market instruments.





The Internc,                                                                    173

... the background of this new fast-growing medium ... how today's investors are using
the World Wide Web.

Worldwide Investing                                                             183

... the emerging global market... the Japanese stock market ... the new Germany...
stocks in London and elsewhere ... ADRs ... participating through mutual funds.

Gold & Silver                                                                   199

.. learning from the past... gold and silver as a store of value .. supply and demand,
production, and stockpiles ... the investment opportunities and risks ... a few equities.

The Principles of Technical Analysis                                            213

... methods for improving market timing ... constructing bar charts and point & figure
charts ... how to read charts ... the WST ratio and other reliable technical indicators.

Stock Options                                                                   241

... how to use "put" and "call" options ... the two dimensions of a premium ... valuing
option premiums ... index options... simple explanations of various option strategies.

Sources                                                                         273

... a dictionary of Wall Street... useful business publications ... investment services.

Appendix                                                                         289

... historical annual statistics for the DJIA and Consumer Price Index (CPI).

Index                                                                            295





Library of Congress Subject Headings for this publication: Investments United States, Stocks United States, Stock exchanges United States