Table of contents for Finding fertile ground : identifying extraordinary opportunities for new ventures / Scott A. Shane.

Bibliographic record and links to related information available from the Library of Congress catalog. Note: Electronic data is machine generated. May be incomplete or contain other coding.



              Acknowledgments xi
              Introduction xv
Chapter 1:    Selecting the Right
              Industry 1
Chapter 2:    Identifying Valuable
              Opportunities 19
Chapter 3:    Managing Technological
              Evolution 39
Chapter 4:    Identifying and Satisfying Real
              Market Needs 63
Chapter 5:    Understanding Customer
              Adoption 81
Chapter 6:    Exploiting Established
              Company Weaknesses 101
Chapter 7:    Managing Intellectual
              Property 125
Chapter 8:    Appropriating the Returns
              to Innovation 147
Chapter 9:    Choosing the Right
              Organizational Form 163
Chapter 10:   Managing Risk
              and Uncertainty 177
              Conclusions 199
              Index 215


Library of Congress Subject Headings for this publication: New business enterprises, Entrepreneurship, High technology industries