Table of contents for Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough.


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SECTION I THE CHALLENGE OF ENTREPRENEURSHIP
Chapter 1 The Foundations of Entrepreneurship
The World of the Entrepreneur 
What Is an Entrepreneur? 
The Benefits of Entrepreneurship 
The Potential Drawbacks of Entrepreneurship 
Behind the Boom: What's Feeding the Entrepreneurial Fire? 
The Cultural Diversity of Entrepreneurship 
The Power of "Small" Business 
The 10 Deadly Mistakes of Entrepreneurship 
Putting Failure into Perspective 
How to Avoid the Pitfalls 
Chapter Summary 
Discussion 
Questions Beyond the Classroom 

Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality
Creativity, Innovation, and Entrepreneurship 
Creativity-A Necessity for Survival 
Creative Thinking Barriers to Creativity 
How to Enhance Creativity 
The Creative Process Techniques for Improving the Creative Process 
Protecting Your Ideas 
Chapter Summary 
Discussion 
Questions 
Beyond the Classroom

SECTION II BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS
Chapter 3 Strategic Management and the Entrepreneur
Building a Competitive Advantage The Strategic Management Process Conclusion
Chapter Summary 
Discussion 
Questions Beyond the Classroom 

Chapter 4 Forms of Business Ownership and Franchising
The Sole Proprietorship The Partnership Corporations
Other Forms of Ownership Franchising
Types of Franchising 
The Benefits of Buying a Franchise 
The Drawbacks of Buying a Franchise



Franchising and the Law
The Right Way to Buy a Franchise
Trends Shaping Franchising
Conclusion
Chapter Summary
Discussion Questions
Beyond the Classroom
Appendix A

Chapter 5 Buying an Existing Business
Buying an Existing Business
The Steps in Acquiring a Business
Evaluating an Existing Business-The Due Diligence Process
Methods for Determining the Value of a Business
Understanding the Seller's Side
Negotiating the Deal
Chapter Summary
Discussion Questions
Beyond the Classroom

SECTION III BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS
Chapter 6 Building a Powerful Marketing Plan
Building a Guerrilla Marketing Plan
Pinpointing the Target Market
Determining Customer Needs and Wants Through Market Research
Plotting a Guerrilla Marketing Strategy: How to Build a Competitive Edge
Marketing on the World Wide Web
The Marketing Mix
Chapter Summary
Discussion 
Questions 
Beyond the Classroon

Chapter 7 E-Commerce and the Entrepreneur
Benefits of Selling on the Web 
Factors to Consider Before Launching into E-Commerce 
12 Myths of E-Commerce Approaches to E-Commerce 
Strategies for E-Success 
Designing a Killer Web Site Tracking 
Web Results Ensuring Web Privacy and Security 
Chapter Summary 
Discussion 
Questions Beyond the Classroom

Chapter 8 Integrated Marketing Communications and Pricing Strategies
The Basics of a Marketing Communications Plan 
The Operational Elements of a Marketing 
Commumcatlons Plan 
Selecting Advertising Media Preparing an Advertising Budg 
Advertise Big on a Small Budget



Pricing: A Creative Blend of Art and Science
Pricing Strategies and Tactics
Pricing Strategies and Methods for Retailers
Pricing Concepts for Manufacturers
Pricing Strategies and Methods for Service Firms
The Impact of Credit on Pricing
Chapter Summary
Discussion Questions
Beyond the Classroom

SECTION IV BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS
Chapter 9 Managing Cash Flow
Cash Management
Cash and Profits Are Not the Same
The Cash Budget
Preparing a Cash Budget
The "Big Three" of Cash Management
Avoiding the Cash Crunch
Conclusion
Chapter Summary
Discussion Questions
Beyond the Classroom

Chapter 10 Creating a Successful Financial Plan
Basic Financial Statements
Creating Projected Financial Statements
Ratio Analysis
Interpreting Business Ratios
Break-Even Analysis
Chapter Summary
Discussion Questions
Beyond the Classroom

Chapter 11 Crafting a Winning Business Plan
Why Develop a Business Plan?
The Elements of a Business Plan
Making the Business Plan Presentation
What Lenders and Investors Look for in a Business Plan
Conclusion
Business Plan Format
Chapter Summary
Discussion Questions Beyond the Classroom

SECTION V PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE
Chapter 12 Sources of Financing: Debt and Equity
Planning for Capital Needs Equity Capital Versus Debt 
Capital Sources of Equity Financing The Nature of Debt Financing



c1ldcral ly Sponsored Programs
Small Business Administration (SBA)
Stale andl Local Loan Development Programs
Intelrnal Methods of Financing
Chapter Summary
Discussion Questions
Beyond the Classroom

Chapter 13 Choosing the Right Location and Layout
Location: A Source of Competitive Advantage
Location Criteria for Retail and Service Businesses 
Location Options for Retail and Service Businesses
The Location Decision for Manufacturers
Layout and Design Considerations
Layout: Maximizing Revenues, Increasing Efficiency,
and Reducing Costs
Build, Buy, or Lease?
Chapter Summary
Discussion Questions Beyond the Classroom

Chapter 14 Global Aspects of Entrepreneurship
Why Go Global? 464
Strategies for Going Global 466
Exporting
BalTiers to International Trade
International Trade Agreements
Conclusion
Chapter Summary
Discussion Questions
Beyond the Classroom

Chapter 15 Leading the Growing Company and Planning for Management
Succession
Leadership in the New Economy
Hiring the Right Employees
Building the Right Organizational Culture and Structure
The Challenge of Motivating Workers
Management Succession: Passing the Torch of Leadership
Chapter Summary
Discussion Questions
Beyond the Classroom





Library of Congress Subject Headings for this publication: Small business Management, New business enterprises Management