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Acknowledgments xiii 1 Introduction 1 Richard L. Schmalensee and Thomas A. Kochan 2 Challenges and Responsibilities 15 2.1 Corporate Citizenship in a Global Society 17 Kofi Annan 2.2 Restoring Trust: Corporate Responsibility and the CEO 25 Carly Fiorina 3 Globalization 37 3.1 The Promise and Perils of Globalization: The Case of Nike 39 Richard M. Locke 3.2 Case Discussion: Questions and Answers from Alumni 71 4 Human Capital and Twenty-First-Century Organizations 75 4.1 Navigating the Future: The Networked Organization Phil Condit 77 4.2 Beyond McGregor's Theory Y: Human Capital and Knowledge-Based Work in the Twenty-First-Century Organization 85 Thomas A. Kochan, Wanda Orlikowski, and Joel Cutcher-Gershenfeld 4.3 Panel Discussion: Meg O'Leary, James Goodnight, and Peter Senge 115 5 Marketing 121 5.1 Innovation and the Constancy of Change 123 Rick Wagoner 5.2 Consumer Power and the Internet 127 David Gagnon, Susan Lee, Fernando Ramirez, Siva Ravikumar, Jessica Santiago, and Telmo Valido, under the direction of Professor Glen Urban 5.3 Panel Discussion: Vince Barabba, Jeff Katz, and Melanie Kittrell 161 6 Governance 165 6.1 Corporate Governance 167 Stewart C. Myers 6.2 European Corporate Governance: A Changing Landscape? 171 Giovanni Carriere, Andrew Cowen, Jose Antonio Marco, Donald Monson, Federica Pievani, and Tienko Rasker 6.3 Financial Reform and Corporate Governance in China 213 Erika Leung, Lily Liu, Lu Shen, Kevin Taback, and Leo Wang 6.4 Panel Discussion: Rolf Breuer and Victor Fung 251 7 Technology 257 7.1 The Next Technological Revolution: Predicting the Technical Future and Its Impact on Firms, Organizations, and Ourselves 259 Ellen Brockley, Amber Cai, Rebecca Henderson, Emanuele Picciola, and Jimmy Zhang 7.2 Panel Discussion: Robert Brown, Rodney Brooks, Rebecca Henderson, Linda Griffith, and Susan Lindquist 287 Postscript: Moving Forward 291 Contributors 293 Index 295Library of Congress Subject Headings for this publication: Management, Organizational change, Corporate governance, Personnel management, Human capital, Technological innovations Management