Table of contents for Business builders in cosmetics / Jacqueline C. Kent.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Electronic data is machine generated. May be incomplete or contain other coding.


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INTRODUCTION ...................................................................... 7
COSMETICS: DEMEANING VERSUS EMPOWERING DAVID MCCONNELL ........................... 27
AVON PRODUCTS: ONE DOOR AT A TIME HELENA RUBINSTEIN ...............................41
INNOVATING BEAUTY
ELIZABETH  ARDEN  ................................................................ 59
ENTREPRENEUR FOR THE YOUNG AND BEAUTIFUL MAX FACTOR .............................. 77
MAKEUP ARTIST TO THE STARS

CHARLES REVSON  .................................................................. 95
BEGINNING WITH NAILS
ESTtE  LAUDER  .................................................................. 113
DOING BUSINESS THE ESTEE WAY ANITA  RODDICK  .................................... 131
REVOLUTIONIZING THE COSMETICS INDUSTRY GLOSSARY  ................... ...........  148
BIBLIOGRAPHY  ................................................................... 150
SOURCE NOTES  ................................................................... 152
INDEX  .........................................................................  155





Library of Congress Subject Headings for this publication: Cosmetics industry History Juvenile literature, Businesspeople Biography Juvenile literature, Cosmetics industry, Businesspeople