Table of contents for Holding corporations accountable : corporate conduct, international codes, and citizen action / Judith Richter.

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Boxes and Table /viii
Acknowledgements /ix
Abbreviations and Acronyms /xi
Introduction: Globalization and Infant Feeding            1
1 Regulation of Transnational Corporations: A Historical
Perspective                                               6
National regulation of corporations /6 International
regulation of transnational corporations /8 De-regulation
and re-regulation worldwide /15
2 Democratic Global Governance: Regulation of the Corporate
Sector                                                   28
Governance and the 'rule of law' /28 Key questions on
regulation /31 Context and relationships of power in
international regulation /32
3  'Commerciogenic Malnutrition': The 'Bottle Baby Disease'  44
The birth of a market /45 Marketing methods/47
'Dialogues' with no effects /49 The industry under public scrutiny /51 Shareholder resolutions, a consumer boycott
and a US Senate hearing /53 WHO and UNICEF
become involved /55 Citizen networks and corporate
counter-actions /57
4 Formulation and Adoption of the International Code of
Marketing of Breast-milk Substitutes                     60
A breakthrough in the debate /60 Conflicts in developing the Code /61 The USA's volte-face /66 Today's question
about yesterday's trade-offs /67

5 Implementing the Code                                     70
Obstacle 1; legacies of the process of Code formulation and
adoption /71 Obstacle 2: industry interpretations of the
Code /77  Obstacle 3: changes in political climate /79
Moving Code implementation forward /81 A multi-pronged
approach /82 Human rights: the avenue of the future? /87
Overcoming obstacles to Code implementation /90
6 Corporate Conduct: Socially Responsible Marketing?        98
Statements and questions /99 Summary of the Code's
provisions/100  Corporate practice /103  HIV and the
regulation of the marketing of breast-milk substitutes /107
Words versus deeds /117
7 Corporate Conduct: Acceptance of Outside Regulation?     123
Interference with national Code implementation /124 Issues for effective national Code implementation /136
8 Corporate Conduct: Managing International Issues 
Engineering of Consent                                  144
Corporate PR: a tool of power /146 Infant feeding and corporate PR /147 Issues management/engineering of
consent /149 'Dialogues' or intelligence-gathering,
image transfer, diversion and division? /159 Ruling by
consent? A new phase of industry lobbying /162 Roundtable discussions and Code implementation /165  Industry's reaction to the WHO initiative /166 Corporate engineering
of consent and democratic global governance /169
Regaining transparency and space for democratic debate /170
9 Civil Society and the Code                               178
What are civil society organizations? /179 IBFAN:
a transnational citizen action network /181 The impact
of IBFAN /187 Codes as means of raising public awareness
and debates /191 Corporate watchdog groups and the
state /193 Civil society organizations and the regulation of
corporations /197

10 International Regulation of TNCs: Issues Raised by the
Infant Food Debate                                         202
The regulation of marketing of breast-milk substitutes: selected conclusions /203 International regulation of
TNCs: issues for further consideration /206 Regulation
and global democratic decision-making /209
Useful Websites                                           211
Bibliography                                               212
Index                                                     233


Library of Congress Subject Headings for this publication: Social responsibility of business, Business ethics, International business enterprises Management Moral and ethical aspects, International business enterprises Management Citizen participation, Baby foods Marketing Case studies