Table of contents for So you want to start a nursery / Tony Avent.

Bibliographic record and links to related information available from the Library of Congress catalog. Note: Electronic data is machine generated. May be incomplete or contain other coding.





Preface: Why Ask Why? 9
Acknowledgments 10
Introduction 11
Chapter 1 The Roswell Factor: Examining Nursery Myths 13
Chapter 2 Getting Started: The Thought Process 15
Chapter 3 The Essential Skills 20
Chapter 4 Formation of the Business 26
Chapter 5 Selecting Your Land 37
Chapter 6 The Wholesale Nursery and the Re-Wholesaler 44
Chapter 7 The LinerNursery 51
Chapter 8 The Retail Nursery and Garden Center 59
Chapter 9 The Mail-Order Nursery 70
Chapter 10 Preparation for Growing Plants: The Technical Stuff 83
Chapter 11 Growing Plants: The Nuts and Bolts 118
Chapter 12 Pests and Pesticides 163
Chapter 13 Running the Business 182
Chapter 14 The Catalog 201
Chapter 15 New Plants 221
Chapter 16 Purchasing and Leasing 234
Chapter 17 Follow the Money 247
Chapter 18 Administrative Stuff 260
Chapter 19 TheJoyofGovernment 269
Chapter 20 Insurance 274
Chapter 21 Employees: The"E"Word 277
Chapter 22 Real Nursery Owners Don't Do Marketing 292
Chapter 23 Service With a Smile 304
Chapter 24 The End Is Near: Closing, Selling, or Willing Away Your Nursery 307
Epilogue 312
Appendix I: Helpful Sources of Information 313
Appendix II: Designated Ports of Entry for Plants 316
Appendix III: State and Regional Nursery Associations 318
Conversion Chart 325
Bibliography 328
Index 331