Table of contents for Wheels for the world : Henry Ford, his company, and a century of progress, 1903-2003 / Douglas Brinkley.


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Introduction xiii

           PART ONE: THE FARM BOY

1 Origins.................           3
2 Starting Up. .. .. .. . .. .. .. .. ...   24
3 Founding Ford . ...............  49
4 Growing Successes  ................74
5 Growing Pains ..................   80
6 Model T Mania.   . ........... .. ...  113
7 Fordism  .................  ....  134
8 The $5 Day.   .................. 161

       PART TWO: THE FORWARD MARCH

9  Alone at the Top  .................179
10 Making an Impact  .  ...........   199
11 Challenging Every Foe..... ....... . 224
12 Withstanding the Downturn ........... 249
13 The Rouge................               275
14 Lincoln Motor ..............    . 293
15 Ford Aviation ...............  . 310

       PART THREE: THE BATTLE JOINED

16 Good-bye, Model T; Hello, Model A ....... 333
17 Model A and Trade Abroad . .......... 355



18 Coping with the Great Depression ........ 376
19 Model Y: The Ford Americans
   Never Knew  ...................     393
20 For Better and for Worse in Dearborn ...... 416
21 Mercury   ..................           ... 434
22 Building Up to War  ............... 448
23 Willow Run and the B-24 Liberators ....... 464

   PART FOUR: THE MODERN CORPORATION

24 Peaceful Revolution ............... 491
25 Death in Dearborn ............... .  51o
26 Human Engineering   ................... 524
27 Fifty Years Old and Still Growing Up ......541
28 Grand Thunderbirds, Tough Trucks,
   and the Edsel Flop ..............  . 559
29  A Whole New  Business  ............. 582
30  Mustang Generation   ............... 604

      PART FIVE: THE TURNAROUND YEARS

31 Jet Set .................... .. 621
32 Trouble All Around.   .............. . 638
33 Financial Crisis . .....  ........... 659
34 The Quality Crisis ............... 679
35 Team Taurus.    .................. 696
36 New Horses ...............              . 715
37 Momentum     ................... 730

   Epilogue  .  .. . ............ ..... 758

   Acknowledgments   ..............  . 765
   Notes. . .....   .. .. .. . .. .. . .   . 769
   Selected Bibliography  ................ 831
   Index ....................... 837





Library of Congress Subject Headings for this publication: Ford, Henry, 1863-1947, Automobile engineers United States Biography, Ford Motor Company History, Automobile industry and trade History, Industrialists United States Biography