Table of contents for Propaganda and Zionist education : the Jewish National Fund, 1924-1947 / Yoram Bar-Gal.


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1 The Historical Background to JNF Propaganda             1

  Historical Background to the JNF's Activities between 1924
    and 1947                                              8
  The Character, Organisation, and Deployment of JNF
  Propaganda                                                 10

2 'The Redemption of Our Country's Land': The Blue Box   30
  The Production of the Blue Box                             30
  Theory and Practice in Blue Box Work                       34
  The Financial Value of the Box Contribution                38

3 'To Touch the Land of Israel': Propaganda with Stamps  41

  Continuity and Renewal                                     41
  Dialogue with Branches in the Diaspora                     44
  The 'Stamp Mitzvah': Propaganda and Indirect Taxation for
    the JNF                                                  47
  Content of the Stamps                                      49
  Summary                                                    55

4 Successes and Failures: A Range of Propaganda Products  57

  A Range of Products: Introduction                          57
  Games and Toys: Production Efforts                         59
  The Youth Library: Achievements and Censorship         61

5 'Trapped in Their Dream': Visual Mass Propaganda       71

  Early Stage                                                71
  The First Propaganda Films                                 72
  The Magic Lantern Experience                               75
  The Golden Age of Filmstrips, 1925-1933: Expansion of
    Production                                               78
  The Years of Disappointment and the Continuation of
    Production: 1934-1947                                    83




6 The JNF Culture: Blue Box Ceremonies and Rituals     104
   The JNF Culture                                         104
   The Box Ritual in the Individual Domain                 106
   The Public Blue Box Ritual: In the Street and in School  108
   The Box Ritual: Implications                            118
   Summary                                                 122

7 Political and Organisational Propaganda on JNF Maps  137
   Propaganda on Maps                                      137
   The Background to Publication of the Maps               139
   The JNF Maps of Eretz Yisrael                           140
   Summary                                                 151

8 The Propaganda Image of Eretz Yisrael                   152
   Site and Place                                          152
   The JNF Landscape                                       153
   'The Emek Is a Dream': The Unfolding of a Story      160
   Summary                                                 167
Conclusions                                                 169
   The Organisational Theory Aspect                        169
   The Organisational Culture Aspect                       170
   Organisational Structure and Leadership                 172
   Practical Aspects                                       174
   Postscript                                              176





Library of Congress Subject Headings for this publication: Jewish National Fund, Propaganda, Zionist, Zionism