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1 Introduction i Political Persuasion, Propaganda, and Media Effects 4 Persuasion Variables 6 Media Effects 7 Heresthetic Io The Construction of Political Meaning z 2 Political Talk Radio and Its Most Prominent Practitioner 14 Background I5 Format 17 Media Portrayal 8 Audience I9 Content 23 Limbaugh 24 Summary 28 3 Toward a Value Heresthetic Model of Political Persuasion 30 A Model of Value Heresthetic, Rhetoric, and Persuasion Through Talk Radio 34 Experimental Analysis 40 Recruitment and Subject Profile 41 Specific Procedures 43 The Stimuli 44 Specific Hypotheses 45 Selection Bias? 46 Results 47 Discussion 53 4 Talk Radio, Public Opinion, and Vote Choice: The "Limbaugh Effect," 994-96 56 Methodological Issues 58 Limbaugh and Public Opinion-Cross-sectional Evidence 59 Two-Stage Least-Squares Analysis 6z Limbaugh and Opinion Change-Panel Evidence 68 Support for Dole 71 Vote Choice 7z Conclusion 73 5 Talk Radio, Opinion Leadership, and Presidential Nominations: Evidence from the zooo Republican Primary Battle 75 Vote Choice in Primary Elections 76 The Struggle for the zooo Republican Presidential Nomination 78 Research Design and Methodology 80 The Sample 80 Dependent Variables 80 Independent and Control Variables 83 Findings 83 Sophistication 88 Discussion 9o 6 The Talk Radio Community: Nontraditional Social Networks and Political Participation 92 The Efficacy-Priming Experiment 94 Experimental Results 97 Constructing Reality from Pseudosocial Networks 99 Measurement Ioo Results: Political Efficacy IOI Results: Participation I03 Discussion I04 7 Information, Misinformation, and Political Talk Radio o6 Research Design and Methodology Io9 The Sample Io9 Measurement of Dependent Variables 111 Intercorrelations and Model Specification 114 Findings II5 Political Talk Radio and Information II 5 Political Talk Radio and Misinformation II6 Discussion 117 8 Conclusion 19 Understanding Political Persuasion i zo Deliberative Democracy 123 Media Effects z6 Appendix A. The Limbaugh Message I29 Appendix B. Excerpts from the Rhetoric Stimulus I3I Appendix C. Excerpts from the Value Heresthetic Stimulus 133Library of Congress Subject Headings for this publication: Talk shows United States, Radio in politics United States