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Introduction 1 1 A Worldwide Turnout Problem 11 2 Turnout in the American States 36 3 Types of Individuals Who Vote 58 4 The New Generation Gap 82 5 Who Votes Does Make a Difference 105 6 How Voting Is Like Taking an SAT Test 121 7 Are Negative Ads to Blame? 145 8 How to Improve U.S. Turnout Rates: Lessons from Abroad 162