Table of contents for Creating breakthrough ideas : the collaboration of anthropologists and designers in the product development industry / edited by Susan Squires and Bryan Byrne ; foreword by John F. Sherry, Jr.

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Foreword: Ethnography, Design, and Customer Experience:
An Anthropologist's Sense of It All
  John F. Sherry, Jr.
Introduction: The Growing Partnership between Research and Design
  Susan Squires and Bryan Byrne
  
Part I: Converging Professions
 1 Managing for Breakthroughs: A View from Industrial Design
    Charles Leinbach
 2 Behavioral Scientists Enter Design: Seven Critical Histories
    William Reese
    
Part II: Creating Collaborative Cultures
 3 Designing Collaborative Corporate Cultures
    Bryan Byre and Ed Sands
 4 Collaborative Work: Integrating the Roles of Ethnographers and Designers
    Christina Wasson



 5 Team Roles in the Design Process: Living with and Creating Legacies that Benefit Design
    Sally Ann Applin
    
Part III: Emerging Collaborative Processes
 6 Doing the Work: Customer Research in the Product Development and Design Industry
    Susan Squires
 7 A Client's Perspective on User-Centered Design
    George Walls
 8 Communicating with Clients
    Rita Denny
 9 Anthropology and Industrial Design: A Voice from the Front Lines
    Mark Dawson
10 Semiotics as Common Ground: Connecting the Cultures of Analysis and Creation
    Heiko Sacher
    
Part IV: Conclusion: The Future of Design
11 Conclusion: Toward an Integrative Design Discipline
    Ken Friedman
    
Postscript: Designing Ethnography
  Eric J. Arould
Index
Contributors