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PART I INTRODUCTION 1 Why value cultural heritage? 3 Richard C. Ready and Stdle Navrud 2 Methods for valuing cultural heritage 10 Richard C. Ready and Stdle Navrud PART II CASE STUDIES 3 Social costs and benefits of preserving and restoring the Nidaros Cathedral 31 Stdle Navrud and Jon Strand 4 Northumbria: castles, cathedrals and towns 40 Guy Garrod and Kenneth G. Willis 5 Valuing the impacts of air pollution on Lincoln Cathedral 53 Marilena Pollicino and David Maddison 6 Preserving cultural heritage in transition economies: a contingent valuation study of Bulgarian monasteries 68 Susana Mourato, Andreas Kontoleon and Alexi Danchev 7 Valuing different road options for Stonehenge 87 David Maddisson and Susana Mourato 8 The contribution of aboriginal rock paintings to wilderness recreation values in North America 105 Peter Boxall, Jeffrey Englin and Wiktor Adamowicz 9 Economic benefits to foreigners visiting Morocco accruing from the rehabilitation of the Fes Medina 118 Richard T. Carson, Robert C. Mitchell and Michael B. Conaway 10 Component and temporal value reliability in cultural goods: the case of Roman Imperial remains near Naples 142 Patrizia Riganti and Kenneth G. Willis 11 Valuing reduced acid deposition injuries to cultural resources: marble monuments in Washington, D.C. 159 Edward R. Morey, Kathleen Greer Rossmann, Lauraine G. Chestnut and Shannon Ragland 12 Valuing cultural services in Italian museums: a contingent valuation study 184 Marina Bravi, Riccardo Scarpa and Gemma Sirchia 13 A contingent valuation study of the Royal Theatre in Copenhagen 200 Trine Bille 14 Individual preferences and allocation mechanisms for a cultural public good: "Napoli Musei Aperti" 238 Walter Santagata and Giovanni Signorello PART III REVIEW OF STUDIES 15 Review of existing studies, their policy use and future research needs 257 David Pearce, Susana Mourato, Stdle Navrud and Richard C. Ready