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1 What fuels technology change? The mythology of technology * Is technology neutral? Mythology and gun control Technology's relationship to power and privilege The method and the mythology of the electric light bulb * The ABC of technological advantage * Progress-for whom? Being postmodern The challenge of change Conclusion 2 Technology adoption and diffusion Piecing together an understanding of technoculture * The social control of the telephone Discourse analysis and the social biography of things The expectation and experi- ence of technology use * The theories of adoption and diffusion * High and low involvement in technology adoption * Adopter characteristics * Factors which affect product diffusion * Interpersonal influence Opinion leaders * VALS (Values and lifestyles segmentation) Conclusion 3 Domestication of technologies What is a'domesticated technology'? Integrating technology into the household Imagining community * Boundary markers * Technology as a boundary-breaker * Power and consumption * Maslow's hierarchy of needs * Applying Maslow's theory to online behaviour * Household validation and the exploration of experience Researching the dream * Conclusion 4 Fragmenting mass media in the postmodern information society The massification of media and information Time, space and communication * Media effects? * The objectivity of the media * The media and globalisation * The local in the global * Postmodernism and the information society * Postmodernism, peasants and the proletariat * The information economy * Commodification in the postmodern * Conclusion 5 Information policy in the information society The nature of information * From chaos to wisdom * The technologically convergent society Filling the blank area in mediated communications * The information workforce * Information and education * Bureaucracy and information * The central data bank * Privacy, information security and freedom of information * Copyright and intellectual property rights * Conclusion 6 The public interest and the information divide The public interest * Justifying the public interest * Redefining the public interest * Information poverty * Information access * Transition, stress and information poverty * The information divide * The thoroughly modern First, Second and Third Worlds * Building information wealth: Malaysia * Conclusion 7 Mass media and the public sphere The public sphere * Habermas' ideal of a public sphere * Government, citizenship, information and the public sphere * Cyberspace and the public sphere * The public sphere and national identity * Technology in an Indigenous public sphere * The social sphere and imagined community Particularistic media and the micro public sphere * Conclusion 8 Communication policy and regulation Regulation as a contest of interests Regulating telecommunications: the language of debate * A global information infrastructure Regulation and national identity * Regulating freedoms of speech and communication * Undermining government: media and communications underground * Regulating the access and dissemination of information * Moral panics Conclusion 9 Popular culture in technoculture Popular culture and the public sphere Constructing popular culture * Television in popular culture: The Young and the Restless * Popular culture on the Internet Interactivity and technoculture * The importance of popular culture broadcasting in people's lives * Internet community and popular culture Cyborgs and science fiction * Conclusion 10 Gender, power and technology Gendered competence with technology * Gendering technology * Fear of technology The masculine world of the hacker * Power and compulsion on the Internet * What about cybersex? Gender and harassment on the Internet * Gender in Internet culture Gendering postmodern media consumption Conclusion 11 Making sense of being in cyberspace Getting connected to cyberspace Some Internet definitions * A taxonomy of cyberspace? Screening the senses in cyberspace Feeling your way on the Internet * Hate on the Net * Panicking about morality * Is cyberspace brain- changing? * Conclusion 12 Technoculture and social organisation Work and gender in the information society Is the postmodern female? * The full-time part-time woman * The modern man * Metaphor Technocultural technology * Technocultural policy * Technocultural culture * Technocultural society