Table of contents for Communication, technology and society / Lelia Green.

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1 What fuels technology change?
The mythology of technology * Is technology neutral?
Mythology and gun control  Technology's relationship to
power and privilege  The method and the mythology of the
electric light bulb * The ABC of technological advantage
* Progress-for whom?  Being postmodern  The challenge
of change  Conclusion
2 Technology adoption and diffusion
Piecing together an understanding of technoculture * The
social control of the telephone  Discourse analysis and
the social biography of things  The expectation and experi-
ence of technology use * The theories of adoption and
diffusion * High and low involvement in technology adoption
* Adopter characteristics * Factors which affect product
diffusion * Interpersonal influence  Opinion leaders
* VALS (Values and lifestyles segmentation)  Conclusion
3 Domestication of technologies
What is a'domesticated technology'?  Integrating
technology into the household  Imagining community
* Boundary markers * Technology as a boundary-breaker
* Power and consumption * Maslow's hierarchy of needs
* Applying Maslow's theory to online behaviour * Household

validation and the exploration of experience  Researching
the dream * Conclusion
4 Fragmenting mass media in the postmodern
information society
The massification of media and information  Time, space
and communication * Media effects? * The objectivity of
the media * The media and globalisation * The local in the
global * Postmodernism and the information society
* Postmodernism, peasants and the proletariat * The
information economy * Commodification in the postmodern
* Conclusion
5 Information policy in the information society
The nature of information * From chaos to wisdom * The
technologically convergent society  Filling the blank area in
mediated communications * The information workforce
* Information and education * Bureaucracy and information
* The central data bank * Privacy, information security and
freedom of information * Copyright and intellectual property
rights * Conclusion
6 The public interest and the information divide
The public interest * Justifying the public interest
* Redefining the public interest * Information poverty
* Information access * Transition, stress and information
poverty * The information divide * The thoroughly modern
First, Second and Third Worlds * Building information wealth:
Malaysia * Conclusion
7 Mass media and the public sphere
The public sphere * Habermas' ideal of a public sphere
* Government, citizenship, information and the public sphere
* Cyberspace and the public sphere * The public sphere and
national identity * Technology in an Indigenous public sphere
* The social sphere and imagined community  Particularistic
media and the micro public sphere * Conclusion
8 Communication policy and regulation
Regulation as a contest of interests  Regulating

telecommunications: the language of debate * A global
information infrastructure  Regulation and national identity
* Regulating freedoms of speech and communication
* Undermining government: media and communications
underground * Regulating the access and dissemination of
information * Moral panics  Conclusion
9 Popular culture in technoculture
Popular culture and the public sphere  Constructing popular
culture * Television in popular culture: The Young and the
Restless * Popular culture on the Internet  Interactivity and
technoculture * The importance of popular culture
broadcasting in people's lives * Internet community and
popular culture  Cyborgs and science fiction * Conclusion
10 Gender, power and technology
Gendered competence with technology * Gendering
technology * Fear of technology  The masculine world of
the hacker * Power and compulsion on the Internet * What
about cybersex?  Gender and harassment on the Internet
* Gender in Internet culture  Gendering postmodern media
consumption  Conclusion
11 Making sense of being in cyberspace
Getting connected to cyberspace  Some Internet definitions
* A taxonomy of cyberspace?  Screening the senses in
cyberspace  Feeling your way on the Internet * Hate on the
Net * Panicking about morality * Is cyberspace brain-
changing? * Conclusion
12 Technoculture and social organisation
Work and gender in the information society  Is the
postmodern female? * The full-time part-time woman
* The modern man * Metaphor  Technocultural
technology * Technocultural policy * Technocultural culture
* Technocultural society


Library of Congress subject headings for this publication: Technology Social aspects, Communication Social aspects, Mass media Social aspects, Communication and technology, Communication and culture