Table of contents for Social networks and trust / by Vincent Buskens.


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1. INTRODUCTION: EMBEDDED TRUST
1.1  Examples
1.2  Trust
1.2.1  Defining Trust
1.2.2  Trust in Isolated Encounters
1.2.3  Trust in Repeated Transactions
1.2.4  Trust in Social Networks
1.2.5  Arrangements to Reduce the Trust Problem
1.3 Research Questions
1.4 Overview
2. SOCIAL NETWORK ANALYSIS AND GAME THEORY
2.1  Social Network Analysis
2.2 Game Theory
3. A GAME-THEORETIC MODEL FOR CONTROL EFFECTS IN
SOCIAL NETWORKS
3.1 Introduction
3.2  Construction of the Model
3.3  Solution of the Model
3.4  Properties of the Solution
3.5  Approximation Using Linearization
3.6  Approximation Using Simulation
3.6.1  Methods
3.6.2 Analyses for Simulated Data
3.7  Substantive Implications
3.8  Discussion



4. A STOCHASTIC MODEL FOR INFORMATION DIFFUSION IN
SOCIAL NETWORKS
4.1  Introduction
4.2  The Model
4.2.1 Assumptions and Main Theorem
4.2.2 Diffusion Times and Centrality Measures
4.3  Analytic Results for Diffusion Times
4.4  The Simulation
4.4.1 Methods
4.4.2 Analyses for Simulated Data
4.5  Substantive Implications Related to Trust
4.6  Discussion
5. CONTRACTING IN INFORMATION TECHNOLOGY
TRANSACTIONS: A SURVEY
5.1  Introduction
5.2  Data and Hypotheses
5.2.1  Description of the Data
5.2.2  Operationalizations
5.2.3  Summary Statistics of the Variables
5.2.4  Hypotheses
5.3  Analyses
5.3.1 Methods
5.3.2  Tests of the Hypotheses
5.3.3  Interpretation of the Network Effects
5.4  Conclusions and Discussion
6. BUYING A USED CAR: AN EXPERIMENT
6.1 Introduction
6.2  The Vignette Experiment
6.2.1  The Setting
6.2.2  Independent Variables
N    6.2.3  Method of Paired Comparison
6.2.4  Vignette Selection
6.2.5  Subject Characteristics
6.3  Data Collection
6.4  Analyses
6.4.1  Methods
6.4.2  Tests of the Hypotheses
6.4.3  Presentation Effects
6.4.4  Subject Effects
6.5 Conclusions and Discussion



7. SUMMARY AND NEW PERSPECTIVES
7.1  Results
7.2 Discussion
7.3 Suggestions for Further Research
Appendices
A- Mathematical Details
B- Network Construction Methods for Valued Networks
C- Information on the MAT95 Questionnaire
D- The Vignette Experiment








Library of Congress subject headings for this publication: Social networks, Trust