Table of contents for Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

Counter Understanding the marketing process The marketing planning process: the main steps The marketing planning process: removing the myths Completing the marketing audit: the customer and market audit Completing the marketing audit: the product audit Setting marketing objectives and strategies The communication plan: the advertising and sales promotion plans The communication plan: the sales plan The pricing plan Marketing information, forecasting and organizing for marketing planning Implementation issues in marketing planning A step-by-step marketing planning system.

Library of Congress subject headings for this publication: Marketing Management, Marketing Planning