Table of contents for Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Understanding the marketing process
The marketing planning process: the main steps
The marketing planning process: removing the myths
Completing the marketing audit: the customer and market audit
Completing the marketing audit: the product audit
Setting marketing objectives and strategies
The communication plan: the advertising and sales promotion plans
The communication plan: the sales plan
The pricing plan
Marketing information, forecasting and organizing for marketing planning
Implementation issues in marketing planning
A step-by-step marketing planning system.
Library of Congress subject headings for this publication: Marketing Management, Marketing Planning