Table of contents for Marketing plans : how to prepare them, how to use them / Malcolm McDonald.


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Counter Understanding the marketing process The marketing planning process: the main steps The marketing planning process: removing the myths Completing the marketing audit: the customer and market audit Completing the marketing audit: the product audit Setting marketing objectives and strategies The communication plan: the advertising and sales promotion plans The communication plan: the sales plan The pricing plan Marketing information, forecasting and organizing for marketing planning Implementation issues in marketing planning A step-by-step marketing planning system.

Library of Congress subject headings for this publication: Marketing Management, Marketing Planning