Table of contents for The Practice of advertising / edited by Normam A. Hart.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
The Marketing Function, Integrated Marketing Communications, The Advertiser, The Advertising Agency, Creativity, Press Production, Production for TV, Radio and Cinema, Printing, Media Planning and Budgeting, Media Research, Consumer Research, Business to Business Advertising, Services Advertising, Recruitment Advertising, Directory Advertising, International Advertising, Sales Promotion, Legal and Self-regulatory Systems, Training for a career in Advertising.
Library of Congress subject headings for this publication: Advertising