Table of contents for Linux and the Unix philosophy / Mike Goncarz.


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Counter The New Customer Challenge CRM Technology and CRM: The Need for a Communication-Centric Approach The Analyst's View of CRM The Application Revolution and Its Implications for CRM Analytical CRM Dot-Com CRM Red Herrings and Introducing CMR (and DCM) A Role for Marketing-Oriented CRM Technologies Selecting Vendor Solutions Defining CRM Processes A Researched Approach to CRM Conclusion Glossary Vendor Directory About the Author Index

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