Table of contents for Linux and the Unix philosophy / Mike Goncarz.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
The New Customer Challenge
CRM Technology and CRM: The Need for a Communication-Centric Approach
The Analyst's View of CRM
The Application Revolution and Its Implications for CRM
Dot-Com CRM Red Herrings and Introducing CMR (and DCM)
A Role for Marketing-Oriented CRM Technologies
Selecting Vendor Solutions
Defining CRM Processes
A Researched Approach to CRM
About the Author
Library of Congress subject headings for this publication: