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CONTENTS Illustrations Foreword Preface Introduction Part I: THE COMMISSIONING GAME 1: Main Players: Patrons, Artists, and Audiences 2: Analytic Framework: Benefits, Costs, and Constraints 3: Theories of Distinction: Magnificence and Signaling 4: Selecting and Magnifying Information: Signposting and Stretching Part II: THE PATRON'S PAYOFF 5: Jonathan K. Nelson and Richard J. Zeckhauser, Private Chapels in Florence: A Paradise for Signalers 6: Thomas J. Loughman, Commissioning Familial Remembrance in Fourteenth- Century Florence: Signaling Alberti Patronage at the Church of Santa Croce 7: Kelley Helmstutler Di Dio, Signs of Success: Leone Leoni's Signposting in Sixteenth-Century Milan 8: Molly Bourne, Mantegna's Madonna della Vittoria and the Rewriting of Gonzaga History 9: Larry Silver, Image is Everything: Visual Art as Self-Advertising (Europe and America) Index
Library of Congress Subject Headings for this publication:
Art patronage -- Italy.
Artists and patrons -- Italy.
Art, Renaissance -- Italy.
Social status in art.