Table of contents for The patron's payoff : conspicuous commissions in Italian Renaissance art / Jonathan K. Nelson and Richard J. Zeckhauser, principal authors and editors.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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CONTENTS
Illustrations
Foreword
Preface 
Introduction 
Part I: THE COMMISSIONING GAME 
1: Main Players: Patrons, Artists, and Audiences 
2: Analytic Framework: Benefits, Costs, and Constraints 
3: Theories of Distinction: Magnificence and Signaling
4: Selecting and Magnifying Information: Signposting and Stretching 
Part II: THE PATRON'S PAYOFF
5: Jonathan K. Nelson and Richard J. Zeckhauser, Private Chapels in Florence: A 
Paradise for Signalers
6: Thomas J. Loughman, Commissioning Familial Remembrance in Fourteenth-
Century Florence: Signaling Alberti Patronage at the Church of Santa Croce
7: Kelley Helmstutler Di Dio, Signs of Success: Leone Leoni's Signposting in 
Sixteenth-Century Milan 
8: Molly Bourne, Mantegna's Madonna della Vittoria and the Rewriting of Gonzaga 
History
9: Larry Silver, Image is Everything: Visual Art as Self-Advertising (Europe and 
America)
Index

Library of Congress Subject Headings for this publication:

Art patronage -- Italy.
Artists and patrons -- Italy.
Art, Renaissance -- Italy.
Social status in art.