Table of contents for Becoming a design entrepreneur : turning graphic design into goods that sell / by Steven Heller and Lita Talarico.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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[chapter head] Contents
Introduction
	The I Can Do It All Generation
Chapter 1. Conceiving Ideas
	Is Everyone an Entrepreneur?
	Clearing the Decks to Make Space in the Mind
	Knowing When an Idea is the Best Idea
	Authorship and Collaboration
	Personal Expression
	From Thesis to Marketplace/Case Studies: 
Tarek Atrissi?Arabic Font
Peter Buchanan-Smith?Speck 
Luisa Gloria?San Honesto 
Jungmin Kim?Wrapture 
Sierra Krause?Vega 
Rick Landers?WINK 
Andy Outis?APLY 
Jennifer Panepinto?MESU 
Kavita Ramchandran?MAYA 
Amanda Spielman?Bookfool 
Sunniva Djupedal?Sunniva 
Jesse Willmon?Commix 
Celia Cheng?Craving 
Jeffery Everett?El Jeffe
Chapter 2. From Idea to Product
	The Sell
	Market Surveys
	Business Plan
	Promotion
	The Brand
	Distribution
	The Pitch
	Protecting Intellectual Property
Chapter 3. Cataloguing Ideas
	Viable Products Produced by Designers
Charles Spencer Andersen?Popink 
Marshall Arisman?Cobalt Blue
Nancy Bacich?Eve Kitten 
Yves Behar?Fuseproject 
Joshua Berger?Plazm 
Peter Bilak?Typotheque
Constantin Boym?Disaster Souvenirs
Stefan Bucher?Daily Monster
Deborah Buck?Buck House
Paul Budnitz?Kidrobot
Nicholas Callaway?Callaway Entertainment
Tina Chang and Esther Mun?StartHereNY 
Seymour Chwast?The Nose 
Jim Coudal?CoudalPartners.com
Daniel Young?Paradoxy Products
William Drenttel and Jessica Helfand?Winterhouse Products
Jordi Duro?Scope Magazine
Elliott Earls?Apollo Project
Dave Eggers?McSweeney¿s
Barbara Ensor?Little School of Moving Pictures
Shephard Fairey?Studio One
Louise Fili?Designer¿s Guide to Italy
Karin Hibma?Walking Man
Nat Hunter?Airside Products
Jeffery K. Johnson?Spunk
Maira Kalman?M&Co
Richard Kegler?P22 Type Foundry
Warren Lehrer?EarSay
Cheryl Lewin?Bow Wow Bandanas 
Tod Lippy?Esopus Magazine
Ellen Lupton?D.I.Y. Design It Yourself
Ross MacDonald?Brightwork Press
Jeffrey Metzner?Stick: Great Moments In Art, History, Film and More
Dragan Mileusnic + Zeljko Serdarevic?Potscriptum Publishing
Jet Mous?Mous Ceramics 
Dan Nadel?PictureBox 
Gary Panter?The Man Cat Toy
Sam Potts?Super Hero Products
Doug Powell?Type1Tools
Robynne Raye?Novelty Products for Blue Q
Hans Dieter Reichert?Baseline Magazine
Piet Schrueders?De Wolkenkrabber, De Poezenkrant, FURORE
Carlos Segura?T26 Type Foundry
Mike Mills?Human Products
Julian Montague?Stray Shopping Cart Project
Christoph Niemann?100% Evil
John Bigelow Taylor and Dianne Dubler?Kubaba Books
Tjeerd Veenhoven?The Padded Wall
James Victore?Victore Plates
Laura Victore?Fortune Cookie Purse and Boo Raley Lady Buds
Armin Vit and Bryony Gomez-Palacio?UnderConsideration LLC
Angela Voulangas and Douglas Clouse?typeHigh greeting cards
Matthew Waldman?Nooka 
	
Resource Guide
	Vendors
		Retail
		Wholesale
	Self-Publishing
	Customized Online Products 
	Online Printing Companies
	Packaging
	Materials
	Manufacturers
	Bookbinding
Index
Acknowledgements

Library of Congress Subject Headings for this publication:

Commercial art -- Marketing.
Graphic arts -- Marketing.
Entrepreneurship -- Handbooks, manuals, etc.
New business enterprises -- Handbooks, manuals, etc.