Table of contents for The media of mass communication / John Vivian.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
Preface/Introduction 
1. Mass-Media Literacy
2. Media Technology
3. Books
4. Newspapers
5. Magazines
6. Sound Recording
7. Motion Pictures
8. Radio
9. Television
10. Internet
11. News
12. Public Relations
13. Advertising
14. Entertainment
15. Media Research
16. Mass Media Effects
17. Global Mass Media
18. Mass Media and Governance
19. Mass Media Law
20. Ethics

Library of Congress Subject Headings for this publication:

Mass media.