Table of contents for Effective small business management : an entrepreneurial approach / Norman M. Scarborough, Doug Wilson, and Thomas W. Zimmerer.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Table of Contents
Section 1. The Challenges and Rewards of Entrepreneurship
Chapter 1. Entrepreneurship: A Powerful Economic Force 
Section 2. Building a Business Plan: Beginning Considerations
Chapter 2. Strategic Management: Gaining a Competitive Edge 
Chapter 3. Choosing a Form of Ownership 
Chapter 4. Franchising and the Entrepreneur 
Chapter 5. Buying an Existing Business 
Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business 
Plan 
Section 3. Building a Business Plan: Financial Issues 
Chapter 7. Creating a Solid Financial Plan 
Chapter 8. Managing Cash Flow 
Section 4. Building a Business Plan: Marketing Your Company
Chapter 9. Creating a Marketing Plan 
Chapter 10. Creative Use of Advertising and Promotion 
Chapter 11. Pricing and Credit Strategies 
Chapter 12. Global Marketing Strategies for Entrepreneurs 
Chapter 13. E-Commerce and Entrepreneurship 
Section 5. Putting the Business Plan to Work: Finding Financing
Chapter 14. Sources of Equity Financing 
Chapter 15. Source of Debt Financing 
Section 6. Location and Layout
Chapter 16. Location, Layout, and Physical Facilities 
Section 7. Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17. Purchasing, Quality Management, and Vendor Analysis 
Chapter 18. Managing Inventory 
Section 8. Managing People: A Company?s Most Valuable Resource
Chapter 19. Staffing and Leading a Growing Company 
Section 9. Legal Aspects of Entrepreneurship
Chapter 20. Management Succession and Risk Management 
Chapter 21. Ethics, Social Responsibility, and the Entrepreneur 
Chapter 22. The Legal Environment: Business Law and Government Regulation 
Appendix: Sample Business Plan -- The Slab Caf¿, a business plan written by a college student 
for a company to be located in Northern Ireland. 
Index

Library of Congress Subject Headings for this publication:

Small business -- Management.
New business enterprises -- Management.
Small business -- United States -- Management.
New business enterprises -- United States -- Management.