Table of contents for Effective small business management : an entrepreneurial approach / Norman M. Scarborough, Doug Wilson, and Thomas W. Zimmerer.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
Section 1. The Challenges and Rewards of Entrepreneurship
Chapter 1. Entrepreneurship: A Powerful Economic Force 
Section 2. Building a Business Plan: Beginning Considerations
Chapter 2. Strategic Management: Gaining a Competitive Edge 
Chapter 3. Choosing a Form of Ownership 
Chapter 4. Franchising and the Entrepreneur 
Chapter 5. Buying an Existing Business 
Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business 
Plan 
Section 3. Building a Business Plan: Financial Issues 
Chapter 7. Creating a Solid Financial Plan 
Chapter 8. Managing Cash Flow 
Section 4. Building a Business Plan: Marketing Your Company
Chapter 9. Creating a Marketing Plan 
Chapter 10. Creative Use of Advertising and Promotion 
Chapter 11. Pricing and Credit Strategies 
Chapter 12. Global Marketing Strategies for Entrepreneurs 
Chapter 13. E-Commerce and Entrepreneurship 
Section 5. Putting the Business Plan to Work: Finding Financing
Chapter 14. Sources of Equity Financing 
Chapter 15. Source of Debt Financing 
Section 6. Location and Layout
Chapter 16. Location, Layout, and Physical Facilities 
Section 7. Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17. Purchasing, Quality Management, and Vendor Analysis 
Chapter 18. Managing Inventory 
Section 8. Managing People: A Company?s Most Valuable Resource
Chapter 19. Staffing and Leading a Growing Company 
Section 9. Legal Aspects of Entrepreneurship
Chapter 20. Management Succession and Risk Management 
Chapter 21. Ethics, Social Responsibility, and the Entrepreneur 
Chapter 22. The Legal Environment: Business Law and Government Regulation 
Appendix: Sample Business Plan -- The Slab Caf¿, a business plan written by a college student 
for a company to be located in Northern Ireland. 
Index

Library of Congress Subject Headings for this publication:

Small business -- Management.
New business enterprises -- Management.
Small business -- United States -- Management.
New business enterprises -- United States -- Management.