Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Section 1. The Challenges and Rewards of Entrepreneurship Chapter 1. Entrepreneurship: A Powerful Economic Force Section 2. Building a Business Plan: Beginning Considerations Chapter 2. Strategic Management: Gaining a Competitive Edge Chapter 3. Choosing a Form of Ownership Chapter 4. Franchising and the Entrepreneur Chapter 5. Buying an Existing Business Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Section 3. Building a Business Plan: Financial Issues Chapter 7. Creating a Solid Financial Plan Chapter 8. Managing Cash Flow Section 4. Building a Business Plan: Marketing Your Company Chapter 9. Creating a Marketing Plan Chapter 10. Creative Use of Advertising and Promotion Chapter 11. Pricing and Credit Strategies Chapter 12. Global Marketing Strategies for Entrepreneurs Chapter 13. E-Commerce and Entrepreneurship Section 5. Putting the Business Plan to Work: Finding Financing Chapter 14. Sources of Equity Financing Chapter 15. Source of Debt Financing Section 6. Location and Layout Chapter 16. Location, Layout, and Physical Facilities Section 7. Managing a Small Business: Techniques for Enhancing Profitability Chapter 17. Purchasing, Quality Management, and Vendor Analysis Chapter 18. Managing Inventory Section 8. Managing People: A Company?s Most Valuable Resource Chapter 19. Staffing and Leading a Growing Company Section 9. Legal Aspects of Entrepreneurship Chapter 20. Management Succession and Risk Management Chapter 21. Ethics, Social Responsibility, and the Entrepreneur Chapter 22. The Legal Environment: Business Law and Government Regulation Appendix: Sample Business Plan -- The Slab Caf¿, a business plan written by a college student for a company to be located in Northern Ireland. Index
Library of Congress Subject Headings for this publication:
Small business -- Management.
New business enterprises -- Management.
Small business -- United States -- Management.
New business enterprises -- United States -- Management.