Table of contents for A basic guide to exporting.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Chapter 1	Introduction: The World is Open for Business: Yours 
Now's the Time to Go Global
Benefits of International Selling
Worldly New Assumptions for You
Transforming Your Business
Chapter 2	Developing an Export Strategy
Determining Your Products' Export Potential
Assessing Your Company's Export Readiness
Developing an Export Plan
Chapter 3	Developing a Marketing Plan
Market Research
Methods of Market Research
A Step-by-Step Approach to Market Research
Sources of Market Research
Chapter 4	Export Advice
Making the Government Work for You
U.S. Commercial Service Export Assistance Centers
U.S. Commercial Service Overseas Posts
Trade Information Center, U.S. Commercial Service
U.S. Trade and Development Agency
Advocacy Center, U.S. Commercial Service
Trade Compliance Center, U.S. Department of Commerce
Bureau of Industry and Security, U.S. Department of Commerce
Minority Business Development Agency, U.S. Department of Commerce
Cooperation between the U.S. Departments of Commerce and State
Other Government Agency Assistance
Where Else to Look for Assistance
Chapter 5	Methods and Channels
Approaches to Exporting
Distribution Considerations
Indirect Exporting
Direct Exporting
Getting Organized for Exporting
Locating Foreign Representatives and Buyers
Chapter 6	Finding Qualified Buyers
U.S. Department of Commerce Worldwide Buyer Finding Programs
Department of Commerce Trade Event Programs
Other Department of Commerce Programs
U.S. Department of Agriculture, Foreign Agricultural Service
U.S. Agency for International Development
U.S. Trade and Development Agency
State and Local Government Assistance
Promotion in Publications and Other Media
Chapter 7	Using Technology Licensing and Joint Ventures
Technology Licensing
Joint Ventures
Chapter 8	Preparing Your Product for Export
Questions to Consider
Product Adaptation
Engineering and Redesign
Branding, Labeling, and Packaging
Installation
Warranties
Chapter 9	Exporting Services
Service Exports with High Growth Potential
Aspects of Service Exports
Marketing Services Abroad
Obtaining Government Support for Service Exports
Chapter 10	International Legal Considerations
Export Regulations
Import Regulations of Foreign Governments
North American Free Trade Agreement
U.S. Foreign-Trade Zones
Export Processing Zones
Customs-Bonded Warehouses
Intellectual Property Considerations
Chapter 11	Going On Line: E-Exporting Tools for Small Businesses
Use of Electronic Commerce for International Business and Trade
Market Development on the Web
Tools to Assess Your Firm's Readiness to Go On Line
Steps to Going On Line
Chapter 12	Shipping Your Product
Freight Forwarders
Packing
Labeling
Documentation
Shipping
Insurance
Tariffs
Major Shippers
Chapter 13	Pricing, Quotations, and Terms
Pricing Considerations
Quotations and Pro Forma Invoices
Terms of Sale
Chapter 14	Methods of Payment
Prudent Credit Practices
Cash in Advance
Documentary Letters of Credit and Documentary Collections or Drafts
Open Account
Consignment Sales
Foreign Currency
Payment Problems
Chapter 15	Financing Export Transactions
Extending Credit to Foreign Buyers
Working with Commercial Banks
Using Discounting and Banker's Acceptances
Using Export Intermediaries
Using Government Assistance Programs
Obtaining Funding from Multilateral Development Banks
Exploring State and Local Export Finance Programs
Chapter 16	Business Travel Abroad
Obtaining Proper Documentation
Planning an Itinerary
Obtaining Assistance from U.S. Embassies and Consulates
Considering Cultural Factors
Chapter 17	Selling Overseas and After-Sales Service
Responding to Inquiries
Learning about Potential Clients
Conducting Business Internationally
Building a Working Relationship
Providing After-Sales Service
Appendix A: Glossary
Appendix B: List of U.S. Export Assistance Centers
Index

Library of Congress Subject Headings for this publication:

Export marketing -- United States.
Exports -- United States.