Table of contents for Dictionary of marketing terms / by Jane Imber, Betsy-Ann Toffler.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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 CONTENTS
Acknowledgments
Preface
Preface to the Fourth Edition
How to Use This Book Effectively
Terms
Appendix
	Abbreviations and Acronyms

Library of Congress Subject Headings for this publication:

Marketing -- Dictionaries.