Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents Preface xiii About the Author xvii Part I Starting The Process 1 Chapter 1 Why Plan? 1 Introduction 1 Reasons for Writing a Business Plan 2 Who Reads the Business Plan and What Are They Looking For? 6 Guidelines for Writing a Business Plan 8 Types of Businesses 13 The Plan for the Book 14 Chapter Summary 17 Review Questions 18 Application Questions 19 Endnotes 20 Part II What To Do Before The Business Plan Is Written 21 Chapter 2 Developing and Screening Business Ideas 21 Introduction 21 Three Most Common Sources of New Business Ideas 22 Changing Environmental Trends 23 Technological Advances 26 Political Action and Regulatory Changes 26 Unsolved Problems 27 Gaps in the Marketplace 28 Techniques for Generating Ideas 32 Brainstorming 32 Focus Groups 33 Library and Internet Research 34 First Screen 35 Part 1: Strength of the Business Idea 36 Part 2: Industry-Related Issues 37 Part 3: Market- and Customer-Related Issues 38 Part 4: Founder- (or Founders-) Related Issues 39 Part 5: Financial Issues 40 Chapter Summary 41 Review Questions 42 Application Questions 42 Endnotes 43 Appendix 2.1 First Screen 44 Appendix 2.2 Internet Resources Table 48 Chapter 3 Feasibility Analysis 52 Introduction 52 Template for Completing a Feasibility Analysis 53 Product/Service Feasibility 55 Industry/Target Market Feasibility Analysis 59 Organizational Feasibility Analysis 62 Financial Feasibility Analysis 64 Chapter Summary 66 Review Questions 67 Application Questions 67 Endnotes 68 Appendix 3.1 Full Feasibility Analysis 69 Part III Preparing a Business Plan 80 Chapter 4 Introductory Material, Executive Summary, and Description of the Business 80 Introduction 80 Cover Page and Table of Contents 81 Cover Page 81 Table of Contents 82 Executive Summary 82 Format 82 Content 86 Company Description 87 Company History 90 Mission Statement 91 Products and Services 92 Current Status 93 Legal Status and Ownership 94 Selecting the Name for a Business 95 Primary Consideration in Naming a Business 95 Legal Issues 96 Chapter Summary 97 Review Questions 97 Application Questions 98 Endnotes 99 Chapter 5 Industry Analysis 100 Introduction 100 Industry Definition 102 Industry Size, Growth Rate, and Sales Projections 103 Industry Size 104 Industry Growth Rate 106 Industry Sales Projections 108 Industry Characteristics 108 Industry Structure 108 Nature of Participants 112 Ratios 113 Key Success Factors 113 Industry Trends 114 Environmental Trends 115 Business Trends 117 Long-Term Prospects 117 How the Industry Analysis Affects and Is Affected by Other Sections of the Plan 118 Chapter Summary 119 Review Questions 119 Application Questions 120 Endnotes 121 Chapter 6 Market Analysis 122 Introduction 122 Market Segmentation and Target Market Selection 123 Market Segmentation 126 Selecting a Target Market 127 Target Market Size and Trends 128 Buyer Behavior 132 Competitor Analysis 133 Identification of Direct, Indirect, and Future Competitors 133 Competitive Analysis Grid 137 Estimate of Annual Sales and Market Share 137 Chapter Summary 141 Review Questions 142 Application Questions 143 Endnotes 143 Chapter 7 Marketing Plan 144 Introduction 144 Overall Marketing Strategy 147 Positioning Strategy 148 Points of Differentiation 148 Pricing Strategy 149 Cost-Based Pricing vs. Value-Based Pricing 150 Other Pricing-Related Issues 151 Sales Process and Promotions Mix 154 Sales Process 155 Promotions Mix 155 Distribution and Sales 158 Distribution and Sales Alternatives 159 Sales Strategy and Related Issues 160 Chapter Summary 161 Review Questions 162 Application Questions 162 Endnotes 163 Chapter 8 Management Team and Company Structure 164 Introduction 164 Management Team 166 Management Team Personnel 169 Management Team Ownership and Compensation 170 Common Mistakes to Avoid 170 Board of Directors 172 Provide Guidance 173 Lend Legitimacy 173 Board of Advisors 175 Other Professionals 177 Company Structure 179 Chapter Summary 180 Review Questions 181 Application Questions 181 Endnotes 182 Chapter 9 Operations Plan and Product (or Service) Development Plan 183 Introduction 183 Operations Plan 184 Operations Model and Procedure 187 Business Location 190 Facilities and Equipment 192 Operations Strategy and Plans 194 Product (or Service) Development Plan 195 Development Status and Tasks 195 Challenges and Risks 199 Costs 200 Intellectual Property 201 Chapter Summary 203 Review Questions 204 Application Questions 204 Endnotes 205 Chapter 10 Financial Projections 206 Introduction 206 Source and Use of Funds Statement 207 Assumptions Sheet 209 Pro forma Financial Statements 210 Pro forma Income Statement 211 Balance Sheet 216 Cash Flow 219 Ratio Analysis 228 Chapter Summary 229 Review Questions 230 Application Questions 230 Endnotes 231 Part IV Presenting The Business Plan 232 Chapter 11 Presenting the Plan with Confidence 232 Introduction 232 Preparing for and Delivering an Effective Business PlanPresentation 233 Preparing for the Presentation 233 Delivering an Effective Presentation 235 Preparing the Content of an Effective Business PlanPresentation 236 Sample Business Plan Presentation 237 Chapter Summary 250 Review Questions 251 Application Questions 251 Endnotes 252 Index 00
Library of Congress Subject Headings for this publication:
Business planning.
Entrepreneurship.
New business enterprises -- Planning.
Small business -- Planning.