Table of contents for Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Contents
Preface xiii
About the Author xvii
Part I Starting The Process 1
Chapter 1 Why Plan? 1
Introduction 1
Reasons for Writing a Business Plan 2
Who Reads the Business Plan and What Are They Looking For? 6
Guidelines for Writing a Business Plan 8
Types of Businesses 13
The Plan for the Book 14
Chapter Summary 17
Review Questions 18
Application Questions 19
Endnotes 20
Part II What To Do Before The Business Plan Is Written 21
Chapter 2 Developing and Screening Business Ideas 21
Introduction 21
Three Most Common Sources of New Business Ideas 22
Changing Environmental Trends 23
Technological Advances 26
Political Action and Regulatory Changes 26
Unsolved Problems 27
Gaps in the Marketplace 28
Techniques for Generating Ideas 32
Brainstorming 32
Focus Groups 33
Library and Internet Research 34
First Screen 35
Part 1: Strength of the Business Idea 36
Part 2: Industry-Related Issues 37
Part 3: Market- and Customer-Related Issues 38
Part 4: Founder- (or Founders-) Related Issues 39
Part 5: Financial Issues 40
Chapter Summary 41
Review Questions 42
Application Questions 42
Endnotes 43
Appendix 2.1 First Screen 44
Appendix 2.2 Internet Resources Table 48
Chapter 3 Feasibility Analysis 52
Introduction 52
Template for Completing a Feasibility Analysis 53
Product/Service Feasibility 55
Industry/Target Market Feasibility Analysis 59
Organizational Feasibility Analysis 62
Financial Feasibility Analysis 64
Chapter Summary 66
Review Questions 67
Application Questions 67
Endnotes 68
Appendix 3.1 Full Feasibility Analysis 69
Part III Preparing a Business Plan 80
Chapter 4 Introductory Material, Executive Summary, and Description of the Business 80
Introduction 80
Cover Page and Table of Contents 81
Cover Page 81
Table of Contents 82
Executive Summary 82
Format 82
Content 86
Company Description 87
Company History 90
Mission Statement 91
Products and Services 92
Current Status 93
Legal Status and Ownership 94
Selecting the Name for a Business 95
Primary Consideration in Naming a Business 95
Legal Issues 96
Chapter Summary 97
Review Questions 97
Application Questions 98
Endnotes 99
Chapter 5 Industry Analysis 100
Introduction 100
Industry Definition 102
Industry Size, Growth Rate, and Sales Projections 103
Industry Size 104
Industry Growth Rate 106
Industry Sales Projections 108
Industry Characteristics 108
Industry Structure 108
Nature of Participants 112
Ratios 113
Key Success Factors 113
Industry Trends 114
Environmental Trends 115
Business Trends 117
Long-Term Prospects 117
How the Industry Analysis Affects and Is Affected by Other Sections of the Plan 118
Chapter Summary 119
Review Questions 119
Application Questions 120
Endnotes 121
Chapter 6 Market Analysis 122
Introduction 122
Market Segmentation and Target Market Selection 123
Market Segmentation 126
Selecting a Target Market 127
Target Market Size and Trends 128
Buyer Behavior 132
Competitor Analysis 133
Identification of Direct, Indirect, and Future Competitors 133
Competitive Analysis Grid 137
Estimate of Annual Sales and Market Share 137
Chapter Summary 141
Review Questions 142
Application Questions 143
Endnotes 143
Chapter 7 Marketing Plan 144
Introduction 144
Overall Marketing Strategy 147
Positioning Strategy 148
Points of Differentiation 148
Pricing Strategy 149
Cost-Based Pricing vs. Value-Based Pricing 150
Other Pricing-Related Issues 151
Sales Process and Promotions Mix 154
Sales Process 155
Promotions Mix 155
Distribution and Sales 158
Distribution and Sales Alternatives 159
Sales Strategy and Related Issues 160
Chapter Summary 161
Review Questions 162
Application Questions 162
Endnotes 163
Chapter 8 Management Team and Company Structure 164
Introduction 164
Management Team 166
Management Team Personnel 169
Management Team Ownership and Compensation 170
Common Mistakes to Avoid 170
Board of Directors 172
Provide Guidance 173
Lend Legitimacy 173
Board of Advisors 175
Other Professionals 177
Company Structure 179
Chapter Summary 180
Review Questions 181
Application Questions 181
Endnotes 182
Chapter 9 Operations Plan and Product (or Service) Development Plan 183
Introduction 183
Operations Plan 184
Operations Model and Procedure 187
Business Location 190
Facilities and Equipment 192
Operations Strategy and Plans 194
Product (or Service) Development Plan 195
Development Status and Tasks 195
Challenges and Risks 199
Costs 200
Intellectual Property 201
Chapter Summary 203
Review Questions 204
Application Questions 204
Endnotes 	205
Chapter 10 Financial Projections 206
Introduction 206
Source and Use of Funds Statement 207
Assumptions Sheet 209
Pro forma Financial Statements 210
Pro forma Income Statement 211
Balance Sheet 216
Cash Flow 219
Ratio Analysis 228
Chapter Summary 229
Review Questions 230
Application Questions 230
Endnotes 231
Part IV Presenting The Business Plan 232
Chapter 11 Presenting the Plan with Confidence 232
Introduction 232
Preparing for and Delivering an Effective Business PlanPresentation 233
Preparing for the Presentation 233
Delivering an Effective Presentation 235
Preparing the Content of an Effective Business PlanPresentation 236
Sample Business Plan Presentation 237
Chapter Summary 250
Review Questions 251
Application Questions 251
Endnotes 252
Index 00

Library of Congress Subject Headings for this publication:

Business planning.
Entrepreneurship.
New business enterprises -- Planning.
Small business -- Planning.