Table of contents for Starting your career as an interior designer / by Robert K. Hale and Thomas L. Williams.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
Foreword
David Shepherd 
Business School, University of Texas at Austin 
Introduction	 
Biography	
 
Chapter 1: Designs on an Industry
It's Not a Job, It's An Adventure
Starting Your Career as an Interior Designer 
The Art of Commerce in the Realm of Design
Birth of the Cool	 
Early Career Tracks	 
The Home Economics Department
The Professional Organizations 
Case Study: Billy Baldwin	
Chapter 2: The State Of Interior Design
Staking Your Claim in a Boom Industry
State of the Industry
The Designer as Modern Tastemaker
The Modern Designer's Challenge
Understanding the Modern Client
The Glamour Complex	
Bad Buzz	
Media's Influence on Design	Page 
Chapter 3: Cutting Your Teeth in the Real World
Do You Have The Chops?
Cutting Your Teeth in the Real World	
Cutting Your Teeth at a Small Firm	 
Cutting Your Teeth at a Large Firm	 
Cutting Your Teeth in a Retail Environment	
Game Planning For Success	
Starting Your Career as an Interior Designer Series	
Applegate-Tran Interiors
Chapter 4: Understanding Design Segments
The Art of Interior Design
Residential Design
Non-Residential or Commercial Design
Starting Your Career as an Interior Designer Series 	
Auer Design Associates, Chicago, IL
Product Design
Designing In a Retail Environment
Architectural Design
Ask Hale-Williams
Chapter 5: Plunging Off the Designer High Dive
On Starting Your Own Business
Building Your Own Yellow Brick Road
The Hale-Williams Entrepreneurial Test	
Final Thoughts on Taking the Plunge	
Chapter 6: Defining Your Dream
Understanding Models, Pricing and Fees
If You Build It	
How Is Your Business Structured?	
Case Study: Tom's Business Model Education
Pricing Methods
Understanding Pricing Options
Case Study: Schadenfreude Rears Its Ugly Head	 
The Hale-Williams Pricing Formula	
Billing Methods	
An Industry Divided	
Case Study: Don't Panic and Lower Rates	
The Pricing 'Triple Crown'	
Chapter 7: Marketing Your Business
Networking, P.R. and Advertising
Marketing: The Big Picture	 
The Elevator Speech	
24/7 Marketing
Sizing up Your Target Market	
Marketing: The Holy Trinity	 
Networking	
Public Relations
Advertising 
Starting Your Career as an Interior Designer Series
The Importance of a Web Site
Tanya Shively, Sesshu Design Associates, Ltd.	 
Branding Your Business
Case Study: Positioning an East Coast Luxury Brand	
Chapter 8: How to Attract Clients
Selling Yourself in the Design World
Awaken Your Inner Salesperson	
Designing Your Sales Philosophy	
Fishing For New Clients
The First Client Interview	
How to Qualify a Client	
The Client Presentation	 
Eleven Commandments of Client Presentation	
Ask Hale-Williams	 
Always Be Closing
Case Study: Grading On a Bell Curve	 
Chapter 9: Setting Up Your Design Studio
Getting It Right the First Time
Born To Run	 
Office Space	
Equipping Your Studio
Setting up Your Books
Human Resources
Chapter 10: Building Your Village
Procurement, Delivery and Installations
Get Your Village Onboard	
Populating Your Design Universe	
Strategic Partnerships	
Building Your Village	Use the Golden Rule	
Expanding Your Network
Purchasing
Case Study: Thinking Outside the Box	
Receiving, Invoicing and Billing	
Delivery and Installation	
Chapter 11: Client Management 
Game Planning Your Design Business
Client Management
Nine Rules of Client Engagement	 
Kiss the Bums Goodbye	 
Plotting a Game Plan for Your Business
Case Study: A Weekend in the Country	 
Managing Your Money
Starting Your Career as an 
Interior Designer Series 	 
Mark Cutler Design, Inc.
Preparing the Unprepared
After Word	

Library of Congress Subject Headings for this publication:

Interior decoration -- Vocational guidance.