Table of contents for Email marketing : an hour a day / Jeanniey Mullen, David L. Daniels.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Email Marketing: An Hour a Day
Table of Contents
1
Understanding Email Marketing Today
2
The Five Critical Elements of Every Email You Create
3
Getting Ready to Build Your Email Marketing Efforts
4
What Happens Once You Send Your Email
5
Eight Key Drivers of Your Email Campaign
6
Month 1: Preparing Your Email Marketing Strategy
7
Month 2: Ensuring Success as You Send Your Emails
8
Month 3: The Bells and Whistles Email
9
Getting Ready for Year 2 and Beyond

Library of Congress Subject Headings for this publication:

Internet marketing.
Telemarketing.
Electronic mail messages.