Table of contents for The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products / Mitch Carson.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Dedication
Acknowledgments
Foreword
Introduction
History
Making Promotional Products Work for You
Benefits of Promotional Product Marketing
Ready to Get Started?
Chapter One: The Potency of Promotional Products
Your Customers Need You
Psychology of Promotion
Sequential Mailings
Brand Recognition
Sales Promotion
Public Relations
Human Resources
Chapter Two: Your Marketing Plan
Current Situation
Measurable Objectives
Marketing Strategy
Action Plan and Budget
Chapter Three: Advertising
Advertising Basics
Sequential Mailings
Direct Mail
E-mail Marketing
Advertising
Web-Site Marketing
Chapter Four: Trade Show Marketing
Maximizing Trade Shows with Promotional Products
Phases of Trade Show Marketing
Before the Show
At the Show
After the Show
Chapter Five: Sales Promotion
Setting Objectives
Duration
Selecting Strategies
Developing Tactics to Meet Objectives
Putting the Promotion into Action
Developing Goodwill
Increasing Response Rates and Expenditure
Types of Sales Promotions
Reward the Promoters of the Promotion
Chapter Six: Public Relations
Promotional Products and Public Relations
Public Relations Programs
Sample Press Releases
Chapter Seven: Human Resources
Psychology of Motivation
Training
Motivation and Morale
Chapter Eight: Tap into the Power
Advertising
Trade Show Marketing
Sales Promotions
Public Relations
Human Resources
Chapter Nine: Silent Salesmen Workbook
Critical Causes of Business Failure
Business Profile
Focus On The Future
What Business Are You In?
What Are Your Primary Methods of Attracting New Business?
The Seven Emotional Appeals that Stimulate Action:
Identify your Target Market
Identify And Analyze Your Competition
Entice Your Prospects To Contact You
Identifying Your Unique Comparative Advantage
Effective Marketing
How To Get More New Customers
How To Get More Money From Each Sale
How To Get Your Customers To Buy More Often
Extend Your Customers¿ Average Buying Lifetime
27 point business checklist
Chapter 10: Million-Dollar Case Studies
Aspirin Pack Mailer
Bank Bag Mailer
Message in a Bottle Mailer
Trash Can Mailer
Needle in a Haystack Mailer
Lottery Ticket Mailer
Business Card Magnet Mailer
Magnifying Glass Mailer
Maze Pen Mailer
Buried Treasure Mailer
Message in a Bottle Mailer
Million Dollar Bill Mailer
Needle in a Haystack Mailer
Piggy Bank Mailer
Pizza Cutter Mailer
Ice Cream Scoop Mailer
Seed Packet Mailer
Silver Platter Mailer
Foot-Shaped Stress Ball Mailer
Trash Can Mailer
Warning Mailer
Newsletter Article Promotion
X-Ray Mailer
Sweet 16 Mailer Program
Sample Carpet Cleaning Promotion
Sample Dentist Program
Sample Realtor Program
Sample UPS Store Program
Sample Insurance Sequential Mailers
Sequential Letter 5
Holiday Promotions
Gemstone Promotions
Anniversary Promotions
Success Stories
Chapter Eleven: Glossary of Useful Terms
Chapter Twelve: Resource Guide
Charities
Demographic Data
Direct Mail
Industry Information
Public Relations
Trade Show Exhibits
Last Page Special Offer
References

Library of Congress Subject Headings for this publication:

Sales promotion.
Marketing.