Table of contents for The entrepreneur's guide to marketing / Robert F. Everett.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Acknowledgments 
Introduction: You Are Much Smarter than You Think
1 Marketing Demystified
2. Marketing Applied: A Strategic Overview of Marketing
3 What Do I Want?
4. Your Market and What It Needs	
5. Your Operational Environment	
6. Assessing Your Own Capabilities 
7. Identifying and Evaluating Your Competitors
8. Positioning Your Product or Service
9. Pricing Your Products and Services
10. Deciding on Your Marketing Strategy
11. Developing and Delivering Your Message
12. Getting Your Message out There
13. Selling Effectively and Ethically
14. Standing by Your Word
15. Calling in the Pros
16. Conclusion 
Index	 

Library of Congress Subject Headings for this publication:

Marketing -- Management.
Marketing -- Decision making.
Small business marketing.
Sales management.