Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents Acknowledgments Introduction: You Are Much Smarter than You Think 1 Marketing Demystified 2. Marketing Applied: A Strategic Overview of Marketing 3 What Do I Want? 4. Your Market and What It Needs 5. Your Operational Environment 6. Assessing Your Own Capabilities 7. Identifying and Evaluating Your Competitors 8. Positioning Your Product or Service 9. Pricing Your Products and Services 10. Deciding on Your Marketing Strategy 11. Developing and Delivering Your Message 12. Getting Your Message out There 13. Selling Effectively and Ethically 14. Standing by Your Word 15. Calling in the Pros 16. Conclusion Index
Library of Congress Subject Headings for this publication:
Marketing -- Management.
Marketing -- Decision making.
Small business marketing.