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Brief Contents Preface Chapter 1 Introduction Chapter 2 The Firm and Its Goals Chapter 3 Supply and Demand Chapter 4 Demand Elasticity Chapter 5 Demand Estimation and Forecasting Chapter 6 The Theory and Estimation of Production Chapter 7 The Theory and Estimation of Cost Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly Chapter 10 Special Pricing Practices Chapter 11 Game Theory and Asymmetric Information Chapter 12 Capital Budgeting and Risk Chapter 13 The Multinational Corporation and Globalization Chapter 14 Government and Industry: Challenges and Opportunities for Today's Manager Chapter 15 Managerial Economics in Action: The Case of the Refreshment Beverage Industry Appendix Index
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