Table of contents for Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Brief Contents
Preface
Chapter 1 Introduction
Chapter 2 The Firm and Its Goals
Chapter 3 Supply and Demand
Chapter 4 Demand Elasticity
Chapter 5 Demand Estimation and Forecasting
Chapter 6 The Theory and Estimation of Production
Chapter 7 The Theory and Estimation of Cost
Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly
Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
Chapter 10 Special Pricing Practices
Chapter 11 Game Theory and Asymmetric Information
Chapter 12 Capital Budgeting and Risk
Chapter 13 The Multinational Corporation and Globalization
Chapter 14 Government and Industry: Challenges and Opportunities for Today's Manager
Chapter 15 Managerial Economics in Action: The Case of the Refreshment Beverage Industry
Appendix
Index

Library of Congress Subject Headings for this publication:

Managerial economics.