Table of contents for Effective public relations / Glen M. Broom, Scott M. Cutlip, Allen H. Center.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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BRIEF CONTENTS
	PART I	CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 	1	Introduction to Contemporary Public Relations
Chapter 	2	Practitioners of Public Relations
Chapter 	3	Organizational Settings
Chapter 	4	Historical Origins
	PART II	FOUNDATIONS
Chapter 	5	Professionalism and Ethics
Chapter 	6	Legal Considerations
Chapter 	7	Theory: Adjustment and Adaptation
Chapter 	8	Theory: Communication and Public Opinion
Chapter 	9	Internal Relations and Employee Communication
Chapter 	10	External Media and Media Relations
	PART III	MANAGEMENT PROCESS
Chapter 	11	Step One: Defining Public Relations Problems
Chapter	12	Step Two: Planning and Programming
Chapter 	13	Step Three: Taking Action and Communicating
Chapter 	14	Step Four: Evaluating the Program
	PART IV	THE PRACTICE
Chapter 	15	Business and Industry
Chapter 	16	Government and Politics
Chapter 17	Nonprofits, Trade Associations, and Non-Governmental 
Organizations

Library of Congress Subject Headings for this publication:

Public relations.