Table of contents for How to write a business plan / by Mike McKeever.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

How to Use This Book
What Kind of Plan Do You Need?	2
Getting Started	4
And a Few More Words	5
Benefits of Writing a Business Plan
What Is a Business Plan?	8
Why Write a Business Plan?	8
Issues Beyond the Plan	10
Do You Really Want to Own a?Business?
Introduction	14
Self-Evaluation Exercises	15
How to Use the Self-Evaluation Lists	19
Reality Check: Banker's Analysis	19
Choosing the Right Business
Introduction	24
Know Your Business	24
Be Sure You Like Your Business	26
Describe Your Business	26
Taste, Trends, and Technology: How Will the Future Affect Your Business?	32
Break-Even Analysis: Will Your?Business Make Money?	36
What You Have Accomplished	48
Potential Sources of Money to Start or Expand Your Small Business 
Introduction	53
Ways to Raise Money	53
Common Money Sources to Start or Expand a Business	61
Additional Money Sources for an Existing Business	70
If No One Will Finance Your Business, Try Again	72
Secondary Sources of Financing for Start-Ups or Expansions	73
Conclusion	76
Your Resume and Financial?Statement
Introduction	78
Draft Your Business Accomplishment Resume	78
Draft Your Personal Financial?Statement	85
Your Profit and Loss Forecast
Introduction	102
What Is a Profit and Loss?Forecast?	102
Determine Your Average Cost?of?Sales 	103
Complete Your Profit and Loss?Forecast	106
Review Your Profit and Loss?Forecast	118
Your Cash Flow Forecast and Capital?Spending Plan
Introduction	122
Prepare Your Capital Spending?Plan	123
Prepare Your Cash Flow?Forecast	125
Required Investment for Your?Business	135
Check for Trouble	136
Write Your Marketing and Personnel?Plans
Introduction	140
Marketing Plan	140
Personnel Plan	153
Editing and Finalizing Your Business?Plan
Introduction	158
Decide How to Organize Your?Plan	158
Write Final Portions of Your?Plan	159
Create the Appendix	164
Create Title Page and Table?of?Contents	165
Complete Your Final Edit	166
Consider Using a Business?Consultant	167
Selling Your Business Plan
How to Ask for the Money You?Need	170
How to Approach Different?Backers	172
What to Do When Someone Says "Yes" 	176
Plan in Advance for Legal?Details	177
After You Open-Keeping on the Path to Success
Introduction	182
Watch Out for Problem?Areas	182
Getting Out of Business	186
Good Resources for Small Businesses
Introduction	190
Business Consultants	190
Books	192
Pamphlets	198
Magazines-Continuing Small?Business Help	198
Computers and Business	199
Online Business Resources 	202
Formal Education	204
Business Plan for a Small Service Business	207
Business Plan for a Manufacturing Business	223
Business Plan for Project Develpment	241
How to Use the CD-ROM
Installing the Form Files Onto Your Computer	252
Using the Financial Planning Spreadsheets	253
Using the Business Plan Files	255

Library of Congress Subject Headings for this publication:

Business planning.
New business enterprises -- Planning.
New business enterprises -- Finance.
Small business -- Planning.
Small business -- Finance.