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I How to Use This Book What Kind of Plan Do You Need? 2 Getting Started 4 And a Few More Words 5 1 Benefits of Writing a Business Plan What Is a Business Plan? 8 Why Write a Business Plan? 8 Issues Beyond the Plan 10 2 Do You Really Want to Own a?Business? Introduction 14 Self-Evaluation Exercises 15 How to Use the Self-Evaluation Lists 19 Reality Check: Banker's Analysis 19 3 Choosing the Right Business Introduction 24 Know Your Business 24 Be Sure You Like Your Business 26 Describe Your Business 26 Taste, Trends, and Technology: How Will the Future Affect Your Business? 32 Break-Even Analysis: Will Your?Business Make Money? 36 What You Have Accomplished 48 4 Potential Sources of Money to Start or Expand Your Small Business Introduction 53 Ways to Raise Money 53 Common Money Sources to Start or Expand a Business 61 Additional Money Sources for an Existing Business 70 If No One Will Finance Your Business, Try Again 72 Secondary Sources of Financing for Start-Ups or Expansions 73 Conclusion 76 5 Your Resume and Financial?Statement Introduction 78 Draft Your Business Accomplishment Resume 78 Draft Your Personal Financial?Statement 85 6 Your Profit and Loss Forecast Introduction 102 What Is a Profit and Loss?Forecast? 102 Determine Your Average Cost?of?Sales 103 Complete Your Profit and Loss?Forecast 106 Review Your Profit and Loss?Forecast 118 7 Your Cash Flow Forecast and Capital?Spending Plan Introduction 122 Prepare Your Capital Spending?Plan 123 Prepare Your Cash Flow?Forecast 125 Required Investment for Your?Business 135 Check for Trouble 136 8 Write Your Marketing and Personnel?Plans Introduction 140 Marketing Plan 140 Personnel Plan 153 9 Editing and Finalizing Your Business?Plan Introduction 158 Decide How to Organize Your?Plan 158 Write Final Portions of Your?Plan 159 Create the Appendix 164 Create Title Page and Table?of?Contents 165 Complete Your Final Edit 166 Consider Using a Business?Consultant 167 10 Selling Your Business Plan How to Ask for the Money You?Need 170 How to Approach Different?Backers 172 What to Do When Someone Says "Yes" 176 Plan in Advance for Legal?Details 177 11 After You Open-Keeping on the Path to Success Introduction 182 Watch Out for Problem?Areas 182 Getting Out of Business 186 12 Good Resources for Small Businesses Introduction 190 Business Consultants 190 Books 192 Pamphlets 198 Magazines-Continuing Small?Business Help 198 Computers and Business 199 Online Business Resources 202 Formal Education 204 Appendixes A Business Plan for a Small Service Business 207 B Business Plan for a Manufacturing Business 223 C Business Plan for Project Develpment 241 D How to Use the CD-ROM Installing the Form Files Onto Your Computer 252 Using the Financial Planning Spreadsheets 253 Using the Business Plan Files 255 Index
Library of Congress Subject Headings for this publication:
Business planning.
New business enterprises -- Planning.
New business enterprises -- Finance.
Small business -- Planning.
Small business -- Finance.