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Contents List of figures List of tables Acknowledgements Prologue 1 Introduction Part I The rise of entertainment 2 The emergence of national entertainment markets 3 The increase in demand for entertainment 4 The structure of household entertainment expenditure Part II The rise of the international film industry 5 The emergence of cinema 6 The quality race 7 Europe¿s failure to catch up 8 How films became branded products Part III Entertainment industrialised 9 International market integration: firms versus trade 10 Industrialising the discovery process 11 At the origins of increased productivity growth in services 12 Epilogue: After television Bibliography Index
Library of Congress Subject Headings for this publication:
Motion picture industry -- History.