Table of contents for Hospitality marketing management / Robert D. Reid, David C. Bojanic.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Preface
Part 1 Introduction to Hospitality Marketing
Chapter 1 The Functions of Marketing
Industry Profile
Introduction to Marketing
The Marketing Mix
The Marketing Environment
The Marketing Management Cycle
Marketing Within The Organization
Case Study: Location, Location, Location?
Chapter 2 Introduction to Hospitality Services Marketing
Introduction To Services Marketing
Service Quality
Customer Satisfaction
Service Trends Affecting the Hospitality and Tourism Industry
Case Study: Service Quality at the Excelsior Hotel
Case Study: Service Quality at Express Airlines
Part 2 Understanding and Targeting Hospitality Consumers
Chapter 3 Understanding the Behavior of Hospitality Consumers
Introduction to Hospitality Consumer Behavior
Factors That Influence Consumer Behavior
Consumer Decision Making Model
Consumer Problem-Solving Processes
Consumer Problem-Solving Techniques
Organizational Buyer Behavior
Case Study: Tempura Garden
Chapter 4 Market Segmentation and Positioning
Introduction to Market Segmentation
Segmentation Variables
Market Segmentation Decisions
Market Segmentation Strategies
Positioning the Product-Service Mix
Case Study: Segmenting and Positioning in the Cruise Industry
Part 3 Marketing Planning and Information
Chapter 5 Developing a Marketing Plan
Introduction
The Marketing Planning Process
Sales Forecasting
Case Study: Planning at the Westwind Resort
Chapter 6 Information Systems for Marketing Decisions
Introduction
Sources of Marketing Information
The Marketing Research Process
Ethical Issues In Marketing Research
Case Study: Bel Air Motel
Appendix: Data Collection and Sampling
Part 4 Product-Service Mix and Distribution Strategies
Chapter 7 Developing New Products and Services
Introduction
Planning for New Products
Organizing for New Product Planning
New Product Development Process
Identifying Products and Services
Case Study: Product Development Dilemma at Rocco?s
Case Study: Ben?s Internship Interview
Chapter 8 Managing Products and Services
Introduction
Product Life Cycle
Applying the Product Life Cycle
Other Product Concepts
Managing in the Service Environment
Case Study: Starbucks Coffee
Chapter 9 Marketing Channels
Introduction
Channel Strategy
Franchising
Case Study: The Wing Shack
Chapter 10 Electronic Commerce
Introduction
Management Issues Related to Electronic Commerce
Electronic Marketing Strategies and Tactics
Case Study: Electronic Commerce Strategy at Malone Golf Club
Digital Case Study: Priceline.com
Digital Case Study: Orbitz
Part 5 Promotions Strategy
Chapter 11 Promotion and Advertising
Introduction
Managing the Promotional Mix
Advertising Management
Planning and Evaluating Advertising Campaigns
Effects of Advertising
Case Study: The Glen Pub
Case Study: Mr. C?s Sandwich Shoppes
Chapter 12 Advertising and Media Planning
Introduction
Print Media
Broadcast Media
Direct Mail
Support Media
Case Study: Advertising Decisions for the Alexandria Inn
Chapter 13 Sales Promotions, Merchandising, and Public Relations
Introduction
Sales Promotions
Merchandising
Public Relations
Case Study: Princess Suites
Chapter 14 Personal Selling
Introduction
Selling to Group Markets
The Personal Selling Process
Personal Selling Tools
Ethical Issues in Personal Selling
Case Study: Atlantis Resort
Part 6 Pricing Strategy and Destination Marketing
Chapter 15 Pricing Strategy
Introduction
Factors that Affect Pricing Decisions
Broad Pricing Strategies
Pricing Techniques and Procedures
Segmented Pricing
Revenue Management
Pricing Law and Ethics
Case Study: The Pasta Shack
Chapter 16 Destination Marketing
Introduction
Destination Product Development
Destination Marketing Communications
Destination Research
Case Study: Paradise Valley CVB
Glossary
Index

Library of Congress Subject Headings for this publication:

Hospitality industry -- Marketing.
Food service -- Marketing.
Restaurants -- Marketing.