Table of contents for ASMP professional business practices in photography / by the American Society of Media Photographers ; [edited by Susan Carr].

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents 
Acknowledgements
Introduction
Part I The Basics 
Section 1. Understanding Licensing 
	Chapter 1. Industry Overview: Understanding Licensing-the Key to Being a Professional 	Photographer by Susan Carr
	Chapter 2. How to Price Professional Photography by Susan Carr
	Chapter 3. How to Write a License by Jeff Sedlik
	Chapter 4. Selling Your Pricing Structure by Susan Carr
Section 2. Copyright-Protecting Your Assets
	Chapter 5. Understanding Copyright by Richard Weisgrau and Victor S. Perlman 
	Chapter 6. Registering Your Work by Stanley Rowin
	Chapter 7. Metadata Basics by Judy Herrmann
	Chapter 8. Using Metadata is Key to Photographic Professionalism by Ethan G.Salwen 
	Chapter 9. Enforcing Copyright: Dissecting the Infringement Case by Nancy E. Wolff 
	Chapter 10. Smoking Guns-How to Handle Clients Who Exceed Prior Licenses by Henry W. Jones, 	III 
	Chapter 11. Frequently Asked Questions by Stanley Rowin
Section 3. Assignment Photography 
Chapter 12. The Assignment Photographer - Understanding the Value you Provide by Susan Carr 
	Chapter 13. Interviews with Assignment Photographers by Leslie Burns-Dell'Acqua 
	Chapter 14. Making Strides with Your Fine Art Career by Amy Blankstein 
	Chapter 15. Moving into Motion by Ethan G.Salwen 
	Chapter 16. Book Publishing by Shannon Wilkinson
Section 4. Stock Photography 
	Chapter 17. A Brief Explanation of the Business of Stock Photography by Betsy Reid 
	Chapter 18. Stock Licensing Models by David Sanger and Betsy Reid
	Chapter 19. Editorial + Commercial Stock: Worlds Apart by Rivaldo Does
	Chapter 20. Stock Contracts: Look Before You Leap by Robert Rathe
Chapter 21. Going Portal: Clearly Defining Stock Photography Portals by Ethan G. Salwen 
Chapter 22. Interviews with Stock Photographers by Leslie Burns-Dell'Acqua 
Section 5. Paperwork
	Chapter 23. Why These Forms are Critical to Your Business by Richard Weisgrau and Victor S.	Perlman
	Chapter 24. Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, and	Indemnification
	Chapter 25. Terms and Conditions for Your Business Paperwork by Richard Weisgrau and Victor S.	Perlman
	Chapter 26. Smooth Sailing: Avoiding Business Conflicts by Jay Asquini
	 
	
Section 6. Releases 
	Chapter 27. Why You Need Releases 
	Chapter 28. What's in a Release?
	Chapter 29. Property Releases by Richard Weisgrau and Victor S. Perlman
	Chapter 30. Special Considerations for the 21st Century
	Chapter 31. Trademarks 
	Chapter 32. Ideas for Getting Signatures
	Chapter 33. Frequently Asked Questions about Releases
	Chapter 34. Sample Releases
	 
Section 7. Professional Services 
	Chapter 35. Your Professional Team: Attorney, Accountant, Estate Planner, and Insurance Agent
by Alan Rabinowitz 
Chapter 36. Preserving Your Visual Legacy: Estate Planning for Photographers by Aaron D. 	Schindler 
Chapter 37. ASMP Prosurance by Scott Taylor
Chapter 38. Is Your Assistant an Independent Contractor or an Employee? by Mark Tucker 
	Chapter 39. Guidelines for Assistants by Pamela Kruzic 
Section 8. Digital Business Essentials 
	Chapter 40. Digital Asset Management by Peter Krogh
	Chapter 41. Universal Photographic Digital Imaging Guidelines principle author Richard Anderson
	Chapter 42. Digital Technicians by Ethan G. Salwen 
	
	
Part II Critical Skills 
Section 9. Marketing
	 Chapter 43. 7 Steps to an Effective (and Doable) Marketing Plan by Leslie Burns-Dell'Acqua 
	 Chapter 44. Web Sites by Leslie Burns-Dell'Acqua
	 Chapter 45. Web Site Success Case Study by Blake Discher 
	 Chapter 46. Web Site Usability Considerations by Blake Discher
	 Chapter 47. Art Directors Voice Their Do's and Don'ts by Elyse Weissberg 
	 Chapter 48. Reps and Marketing Assistants and Consultants, Oh My! by Leslie Burns-Dell'Acqua 
	 Chapter 49. Reinventing Yourself by Elyse Weissberg 
	 
Section 10. Negotiating 
	Chapter 50. Negotiating Principles by Michal Heron and David MacTavish
	Chapter 51. Negotiating the Assignment Deal by Richard Weisgrau
	Chapter 52. Negotiating Quick Tips and Telephone Cheat Sheet by Blake Discher 
	
Section 11. Customer Service 
Chapter 53. Turning Projects into Relationships: Give Them an Experience by Leslie Burns-Dell'Acqua 
Chapter 54. Working with Clients by Leslie Burns-Dell'Acqua
Section 12. Managing Change 
Chapter 55. Value Your Work by Emily Vickers
Chapter 56. The Sky is Falling, Grab Your Camera by Judy Herrmann 
	
Part III Glossary of Industry Terms
	300 PLUS Glossary Definitions
Part IV Online Resources
About the ASMP 
Index

Library of Congress Subject Headings for this publication:

Photography -- Business methods.
Commercial photography.