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Contents Acknowledgements Introduction Part I The Basics Section 1. Understanding Licensing Chapter 1. Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer by Susan Carr Chapter 2. How to Price Professional Photography by Susan Carr Chapter 3. How to Write a License by Jeff Sedlik Chapter 4. Selling Your Pricing Structure by Susan Carr Section 2. Copyright-Protecting Your Assets Chapter 5. Understanding Copyright by Richard Weisgrau and Victor S. Perlman Chapter 6. Registering Your Work by Stanley Rowin Chapter 7. Metadata Basics by Judy Herrmann Chapter 8. Using Metadata is Key to Photographic Professionalism by Ethan G.Salwen Chapter 9. Enforcing Copyright: Dissecting the Infringement Case by Nancy E. Wolff Chapter 10. Smoking Guns-How to Handle Clients Who Exceed Prior Licenses by Henry W. Jones, III Chapter 11. Frequently Asked Questions by Stanley Rowin Section 3. Assignment Photography Chapter 12. The Assignment Photographer - Understanding the Value you Provide by Susan Carr Chapter 13. Interviews with Assignment Photographers by Leslie Burns-Dell'Acqua Chapter 14. Making Strides with Your Fine Art Career by Amy Blankstein Chapter 15. Moving into Motion by Ethan G.Salwen Chapter 16. Book Publishing by Shannon Wilkinson Section 4. Stock Photography Chapter 17. A Brief Explanation of the Business of Stock Photography by Betsy Reid Chapter 18. Stock Licensing Models by David Sanger and Betsy Reid Chapter 19. Editorial + Commercial Stock: Worlds Apart by Rivaldo Does Chapter 20. Stock Contracts: Look Before You Leap by Robert Rathe Chapter 21. Going Portal: Clearly Defining Stock Photography Portals by Ethan G. Salwen Chapter 22. Interviews with Stock Photographers by Leslie Burns-Dell'Acqua Section 5. Paperwork Chapter 23. Why These Forms are Critical to Your Business by Richard Weisgrau and Victor S. Perlman Chapter 24. Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, and Indemnification Chapter 25. Terms and Conditions for Your Business Paperwork by Richard Weisgrau and Victor S. Perlman Chapter 26. Smooth Sailing: Avoiding Business Conflicts by Jay Asquini Section 6. Releases Chapter 27. Why You Need Releases Chapter 28. What's in a Release? Chapter 29. Property Releases by Richard Weisgrau and Victor S. Perlman Chapter 30. Special Considerations for the 21st Century Chapter 31. Trademarks Chapter 32. Ideas for Getting Signatures Chapter 33. Frequently Asked Questions about Releases Chapter 34. Sample Releases Section 7. Professional Services Chapter 35. Your Professional Team: Attorney, Accountant, Estate Planner, and Insurance Agent by Alan Rabinowitz Chapter 36. Preserving Your Visual Legacy: Estate Planning for Photographers by Aaron D. Schindler Chapter 37. ASMP Prosurance by Scott Taylor Chapter 38. Is Your Assistant an Independent Contractor or an Employee? by Mark Tucker Chapter 39. Guidelines for Assistants by Pamela Kruzic Section 8. Digital Business Essentials Chapter 40. Digital Asset Management by Peter Krogh Chapter 41. Universal Photographic Digital Imaging Guidelines principle author Richard Anderson Chapter 42. Digital Technicians by Ethan G. Salwen Part II Critical Skills Section 9. Marketing Chapter 43. 7 Steps to an Effective (and Doable) Marketing Plan by Leslie Burns-Dell'Acqua Chapter 44. Web Sites by Leslie Burns-Dell'Acqua Chapter 45. Web Site Success Case Study by Blake Discher Chapter 46. Web Site Usability Considerations by Blake Discher Chapter 47. Art Directors Voice Their Do's and Don'ts by Elyse Weissberg Chapter 48. Reps and Marketing Assistants and Consultants, Oh My! by Leslie Burns-Dell'Acqua Chapter 49. Reinventing Yourself by Elyse Weissberg Section 10. Negotiating Chapter 50. Negotiating Principles by Michal Heron and David MacTavish Chapter 51. Negotiating the Assignment Deal by Richard Weisgrau Chapter 52. Negotiating Quick Tips and Telephone Cheat Sheet by Blake Discher Section 11. Customer Service Chapter 53. Turning Projects into Relationships: Give Them an Experience by Leslie Burns-Dell'Acqua Chapter 54. Working with Clients by Leslie Burns-Dell'Acqua Section 12. Managing Change Chapter 55. Value Your Work by Emily Vickers Chapter 56. The Sky is Falling, Grab Your Camera by Judy Herrmann Part III Glossary of Industry Terms 300 PLUS Glossary Definitions Part IV Online Resources About the ASMP Index
Library of Congress Subject Headings for this publication:
Photography -- Business methods.